Today SEO positioning is one of the fundamental strategies for everything related to digital marketing. A well-positioned website can attract visits with keywords related to your sector, which will translate into numerous sales, if this effort is combined with others related to marketing. If, on the other hand, your brand is difficult to find on Google, it will be difficult to make yourself known and get new visits on a recurring basis. So, if you want to achieve a good SEO positioning in Madrid, you should know that it is an increasingly competitive task and that is why it is very important that you keep up to date with the new tricks that are emerging.
Next we are going to share ten keys so that you can achieve SEO positioning for your brand effectively.
Every good SEO positioning strategy begins with the search for keywords with positioning opportunity, low competition and related to the sector.
Also, it's not just about choosing a handful, but about doing a combination of short tail, middle tail, long tail, and LSI keywords.
Another necessary action in your SEO positioning strategy is to optimize the URLs of your website. They should be easy for users to remember and should also include keywords.
Among other recommendations regarding URLs are: keep it short and simple, use only lowercase letters, numbers, and hyphens.
The title and description of each of the pages that make up your website will be the elements that will appear in Google search results and that is why they must be optimized and include the main keyword related to their content.
For this reason, it is necessary that you dedicate time to write a good title and an assertive description to include in the pages. An SEO copywriter can help you with this work.
Known in English with Headings, the headings H1, H2, H3, and so on will help you structure the contents of your web page. This will allow search engines to know what your site is about and which are the most important elements and which are the least important.
Keep in mind that the H1 should be reserved only for the title and should not be repeated any more on any page since Google will be confused and the web positioning will not work correctly.
Email marketing is said to be the most efficient digital marketing strategy today, despite social media, ads, and whatever platform has hit the online market. It allows content and information of interest to be placed directly in the hands of consumers and one click away from a potential purchase. In this way, it allows a high return on investment with minimal expenses.
Some tricks are to put a descriptive name to the images and if they have keywords, the better. When uploading them to the web, place the ALT Text or alternative text and a long description as well if possible. Related content should be around the image and ideally all images should be in the same folder.
Nowadays, a lot of traffic that is obtained on the web comes from mobile phones and for this reason they must be taken into account when performing web positioning in Madrid or anywhere in the world. What's more, Google now penalizes websites that don't have a mobile-optimized version.
To avoid being sanctioned by the big Google, it is important that your website can be navigated optimally on any device, which is known as responsive.
Another way to ensure that Google will index you correctly so that people find your brand is by uploading, through Google Search Console, the sitemap of your website. It is also important to check through this tool on a regular basis if there are any tracking errors or maintenance needs to be done.
Keep in mind that the website should load as fast as possible since Google does not usually index slow websites in the first places. In the same way, users will not want to wait more than a few seconds to see the content of what they are looking for. It is very easy to click elsewhere.
Lastly, keep the website up-to-date by creating quality content frequently. It will keep the website in constant renewal and also thus you can offer your followers new things to read regularly.
This practice will tell Google that the website is up to date and that you offer relevant content to users.