He logo design It is one of the most important jobs in the digital area since many companies that want to open a space in the virtual market require the construction of a meticulously detailed logo, or else, its renewal to get closer to their audience. But before selecting the right person for this task, and knowing the most important elements to improve or redesign our visual identity as a brand, personal signature or company, how do I know what type of logo is appropriate for my company?
First, it will be necessary to identify the type of logo you want. This is something very simple at a theoretical level, since there are four ways to make logos today, namely:
1.Isotype: It is the symbol of your brand, company or personal signature. It is devoid of text or title.
2.Logo: This is the conversion of text or words into an image.
3.Imagotype: It is when the visual composition is achieved thanks to the use of the image and the text. However, these work in isolation or separately.
4.Isologo: It makes use of text and image in a grouped way, so both are intrinsically related.
Once you are clear about what your type of logo will be, it is necessary that it meets the following characteristics to achieve a greater impact on your audience:
In short, logo design is vital if we want to begin to position our brand or company within digital spaces, since it will allow us to convey both to users and customers in a summarized way, the reasons why they trust what we do or we offer.
Remember that thanks to virtualization, it is now much easier to carry out tests or surveys to measure the popularity, effectiveness or understanding of your logo, something necessary to find the precise visual identity for your business concept, as well as your business values and objectives. What do you have in mind.
Finally, if you are looking for advice on professional web design, take into account that The Cloud Group can provide you with more information to improve or implement the logo you want.