{"id":23570,"date":"2022-11-15T01:00:00","date_gmt":"2022-11-15T01:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=23570"},"modified":"2022-11-16T12:21:07","modified_gmt":"2022-11-16T12:21:07","slug":"vorteile-programmatischer-werbung","status":"publish","type":"post","link":"https:\/\/thecloud.group\/de\/ventajas-de-la-publicidad-programatica\/","title":{"rendered":"Vorteile programmatischer Werbung"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"23570\" class=\"elementor elementor-23570\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-376e7ba3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"376e7ba3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-282dfd6e\" data-id=\"282dfd6e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f031e5a elementor-widget elementor-widget-image\" data-id=\"1f031e5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/logo-pd8scx7e21qrxkwrdlcuh7c8eeq4vmzqsjri81k6ps.png\" title=\"Logo\" alt=\"Logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6cb5a9a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cb5a9a0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-13ae91dd\" data-id=\"13ae91dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-18a53d0b\" data-id=\"18a53d0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5afb5859 elementor-widget elementor-widget-heading\" data-id=\"5afb5859\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Vorteile programmatischer Werbung<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-395a2c18\" data-id=\"395a2c18\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a6d2174 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6d2174\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3f865388\" data-id=\"3f865388\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-496c9107\" data-id=\"496c9107\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-632a6465\" data-id=\"632a6465\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2293a1de\" data-id=\"2293a1de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f9856da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f9856da\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12b89ad8\" data-id=\"12b89ad8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32209c27 elementor-widget elementor-widget-text-editor\" data-id=\"32209c27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wir haben hier bei The Cloud Group schon seit geraumer Zeit verschiedene Themen besprochen, und es gibt immer noch so viel zu besprechen, dass wir Ihnen empfehlen, sich eine Tasse Tee oder einen guten Kaffee zu schnappen und ein paar Minuten hier zu bleiben, w\u00e4hrend wir uns mit diesem wichtigen Thema der programmatischen Werbung befassen, das nur eines von vielen ist, die wir jede Woche besprechen werden.<\/p><p>Die Festigung des Markenimages im Internet ist eines der Hauptziele jeder Marketingstrategie, und hier erweist sich programmatische Werbung als unverzichtbarer Verb\u00fcndeter; wir werden sehen, warum.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-30fd7bef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30fd7bef\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-826ab8a\" data-id=\"826ab8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de26435 elementor-widget elementor-widget-heading\" data-id=\"de26435\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Was ist programmatische Werbung?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0161678 elementor-widget elementor-widget-text-editor\" data-id=\"0161678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Im Grunde handelt es sich um eine Form der Online-Werbung, die den Nutzer \u00fcber eine auf ihn zugeschnittene Anzeige zu einem bestimmten Zeitpunkt und an einem bestimmten Ort mit der Marke verbindet.<\/p>\n<p>Mit anderen Worten handelt es sich um eine Werbeform, die es Werbetreibenden erm\u00f6glicht, \u00fcber Website-Nachfrageplattformen auf ein Angebot an Werbefl\u00e4chen zuzugreifen und so ihre gew\u00fcnschte Zielgruppe am gew\u00fcnschten geografischen Standort zu erreichen.<\/p>\n<p>Daf\u00fcr wird Folgendes verwendet <a href=\"https:\/\/thecloud.group\/de\/die-gefragtesten-fahigkeiten-fur-big-data-im-jahr-2022\/\">Big Data<\/a>, (etwas, das wir hier bei The Cloud Group bereits besprochen haben) die Zielgruppe in die richtigen Personen zu segmentieren durch <a href=\"https:\/\/es.wikipedia.org\/wiki\/Algoritmo\">Algorithmen<\/a> DSP (Demand Side Platform).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-54308f1a\" data-id=\"54308f1a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37ae2ba9 elementor-widget elementor-widget-image\" data-id=\"37ae2ba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-23573\" alt=\"programmatische Werbung\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-1536x1024.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-2048x1365.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b0d64a elementor-widget elementor-widget-text-editor\" data-id=\"7b0d64a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Einige relevante und wichtige Begriffe f\u00fcr den programmatischen Werbeprozess sind:<\/p><ul><li>Nachfrageseitige Plattformen (<a href=\"https:\/\/www.monetizemore.com\/que-es-una-dsp-demand-side-platform\/\">DSP<\/a>)<\/li><li>Angebotsseitige Plattformen (<a href=\"https:\/\/yieldbird.com\/principales-plataformas-ssp-para-editores-digitales-actualizacion-2021\/\">SSP<\/a>)<\/li><li>Datenmanagementplattformen (<a href=\"https:\/\/www.oracle.com\/co\/cx\/marketing\/data-management-platform\/what-is-dmp\/#:~:text=Una%20plataforma%20de%20gesti%C3%B3n%20de%20datos%20(DMP)%20recopila%2C%20organiza,l%C3%ADnea%20y%20desde%20dispositivos%20m%C3%B3viles.\">DMP<\/a>)<\/li><li>Anzeigenb\u00f6rse (<a href=\"https:\/\/dircomfidencial.com\/marketing-digital\/diferencias-entre-google-adx-y-google-adsense-20211223-0630\/#:~:text=AdX%20o%20AdSense%3F-,%C2%BFQu%C3%A9%20es%20Google%20AdX%3F,de%20forma%20r%C3%A1pida%20y%20eficiente..\">AdX<\/a>)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-441d2fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"441d2fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bfe2f8f\" data-id=\"bfe2f8f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ef0754 elementor-widget elementor-widget-image\" data-id=\"7ef0754\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica1-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-23572\" alt=\"programmatische Werbung\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica1-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica1-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica1-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica1-1536x1024.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica1-2048x1365.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica1-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-70efc71\" data-id=\"70efc71\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8442402 elementor-widget elementor-widget-text-editor\" data-id=\"8442402\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wir werden nun sehen, was die Hauptvorteile von programmatischer Werbung sind. Diese sind ausreichende Gr\u00fcnde, sich daf\u00fcr zu entscheiden, wenn Sie dies in Erw\u00e4gung ziehen, und k\u00f6nnen Ihnen helfen, die richtigen Entscheidungen zu treffen.<\/p><ol><li><strong>Agilit\u00e4t im Prozess:<\/strong><\/li><\/ol><p>Kampagnen lassen sich schnell und effizient verwalten, da Zwischenh\u00e4ndler im Werbebereich ausgeschaltet werden. Au\u00dferdem werden die Anzeigen gem\u00e4\u00df der von Ihnen festgelegten Konfiguration ver\u00f6ffentlicht, was eine Automatisierung mit sich bringt, da Sie die Dauer, die Medien und Plattformen, auf denen die Anzeigen erscheinen sollen, und nat\u00fcrlich das Budget bestimmen k\u00f6nnen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-81820a7 elementor-widget elementor-widget-text-editor\" data-id=\"81820a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>2. Kontrolle und Transparenz:<\/strong><\/p><p>Programmatische Werbung erm\u00f6glicht es Ihnen, alle Daten vom Start bis zum Ende einer Kampagne zu verfolgen. So sehen Sie, auf welchen Websites und Medien Ihre Anzeigen geschaltet wurden und welche Banner die meisten Klicks, den h\u00f6chsten ROI und die beste Konversionsrate erzielt haben. Und vieles mehr.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3e61116 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e61116\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bf2b5e2\" data-id=\"bf2b5e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b57b69c elementor-widget elementor-widget-text-editor\" data-id=\"b57b69c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>3. Echtzeitmessung:<\/strong><\/p><p>Sie m\u00fcssen nicht lange warten, um herauszufinden, ob die Kampagne wirklich erfolgreich war, denn Sie verf\u00fcgen \u00fcber Echtzeitdaten, die es Ihnen erm\u00f6glichen, die Kampagne zu \u00fcberwachen, gegebenenfalls \u00c4nderungen vorzunehmen, Verbesserungen anzuwenden und alles zu tun, was Sie m\u00f6chten, ohne auf das Ende der Kampagne warten zu m\u00fcssen.<\/p><p><strong>4. Segmentierung:<\/strong><\/p><p>Es geht schlichtweg darum, sich auf die Zielgruppe der Kampagne zu konzentrieren, eine Zielgruppe festzulegen, und genau hier erm\u00f6glicht programmatische Werbung die Personalisierung des Segments nach Geschlecht, Vorlieben, Alter, Medien, Geolokalisierung und anderen Variablen, die garantieren, dass Ihre Anzeigen diejenigen erreichen, die sie tats\u00e4chlich sehen sollen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c807e09\" data-id=\"c807e09\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-985730a elementor-widget elementor-widget-image\" data-id=\"985730a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica2-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-23571\" alt=\"programmatische Werbung\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica2-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica2-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica2-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica2-1536x1024.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica2-2048x1365.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica2-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-53f2c05 elementor-widget elementor-widget-text-editor\" data-id=\"53f2c05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>5. Kapitalrendite (ROI):<\/strong><\/p><p>Jedes Mal, wenn ein Nutzer eine Website oder App besucht, wird deren Werbefl\u00e4che dank Plattformen wie ONiAd automatisch millionenfach pro Sekunde versteigert, wobei Tausende von Unternehmen mitbieten. Dies ist eines der Merkmale programmatischer Werbung, wodurch Effizienz und Effektivit\u00e4t die Investition rentabel machen und somit eine gute Kapitalrendite erzielt wird.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5b08eaf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b08eaf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9f3b940\" data-id=\"9f3b940\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc17d3d elementor-widget elementor-widget-video\" data-id=\"bc17d3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/VKMQ9T9QGl4&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-559bbf2\" data-id=\"559bbf2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4146504 elementor-widget elementor-widget-text-editor\" data-id=\"4146504\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>6. Ger\u00e4teanpassungsf\u00e4higkeit:<\/strong><\/p><p>Erg\u00e4nzend sei erw\u00e4hnt, dass programmatische Werbung ein responsives Design nutzt, das es erm\u00f6glicht, Anzeigen an verschiedene Ger\u00e4tetypen anzupassen. Angesichts der zahlreichen m\u00f6glichen Unterschiede zwischen den Ger\u00e4ten ist es unerl\u00e4sslich, dass Ihre Anzeige unabh\u00e4ngig vom Betrachtungspunkt stets sichtbar ist.<\/p><p>In <a href=\"https:\/\/thecloud.group\/de\/\">Die Cloud-Gruppe<\/a> Sie erhalten s\u00e4mtliche Marketingmaterialien., <a href=\"https:\/\/thecloud.group\/de\/big-data-dienste\/\">Big Data<\/a>, Ob SEO-Positionierung, Softwareentwicklung oder Webseiten zur Steigerung der Unternehmensleistung oder zur vollst\u00e4ndigen Weiterentwicklung Ihres Gesch\u00e4fts \u2013 z\u00f6gern Sie nicht, uns zu kontaktieren.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-24d33c4 elementor-hidden-phone elementor-widget elementor-widget-global elementor-global-385 elementor-widget-image\" data-id=\"24d33c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/thecloud.group\/de\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"190\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-300x190.png\" class=\"attachment-medium size-medium wp-image-91\" alt=\"Die Cloud Group ist eine Unternehmensholding mit Fokus auf die globale digitale Transformation.\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-300x190.png 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-768x485.png 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-320x202.png 320w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-700x441.png 700w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-200x126.png 200w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-400x253.png 400w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-600x379.png 600w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-800x506.png 800w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite.png 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Ventajas de la publicidad program\u00e1tica Hemos hablado de diversos temas durante un buen tiempo ya aqu\u00ed en The Cloud Group y aun hay tantas cosas de que hablar que te aconsejamos tomar una tasita de te o un buen caf\u00e9 y quedarte aqu\u00ed unos minutos mientras abordamos este importante asunto de la publicidad program\u00e1tica, que [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":23573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[807],"class_list":["post-23570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-publicidad-programatica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ventajas de la publicidad program\u00e1tica | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/de\/vorteile-programmatischer-werbung\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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