{"id":22683,"date":"2022-09-06T03:35:31","date_gmt":"2022-09-06T03:35:31","guid":{"rendered":"https:\/\/thecloud.group\/?p=22683"},"modified":"2022-09-06T03:41:21","modified_gmt":"2022-09-06T03:41:21","slug":"evolution-des-marketings","status":"publish","type":"post","link":"https:\/\/thecloud.group\/de\/evolucion-del-marketing\/","title":{"rendered":"Evolution des Marketings"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"22683\" class=\"elementor elementor-22683\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b1dc52c elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b1dc52c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47af5b46\" data-id=\"47af5b46\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bc0c454 elementor-widget elementor-widget-image\" data-id=\"6bc0c454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/logo-pd8scx7e21qrxkwrdlcuh7c8eeq4vmzqsjri81k6ps.png\" title=\"Logo\" alt=\"Logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2ccf1343 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ccf1343\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-38e618ad\" data-id=\"38e618ad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7d8eff25\" data-id=\"7d8eff25\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-feea69b elementor-widget elementor-widget-heading\" data-id=\"feea69b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Die Evolution des Marketings: Von 1.0 bis 4.0<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-526240f\" data-id=\"526240f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-544b84c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"544b84c4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7796e859\" data-id=\"7796e859\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-1726d2f9\" data-id=\"1726d2f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-41da368b\" data-id=\"41da368b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7e8ff17d\" data-id=\"7e8ff17d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f28b8e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f28b8e4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c2a5590\" data-id=\"1c2a5590\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52a082e elementor-widget elementor-widget-text-editor\" data-id=\"52a082e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In den letzten Jahren haben sich die Verkaufsmethoden mithilfe von Aktien ver\u00e4ndert.&nbsp;<a href=\"https:\/\/rockcontent.com\/es\/blog\/marketing-2\/\">Marketing<\/a> Das Marketing hat sich in vielerlei Hinsicht gewandelt. Heute sprechen wir von Marketing 4.0, einem Vertriebsansatz, der darauf abzielt, den Umsatz von Unternehmen durch die Zusammenarbeit mit Kunden zu steigern. Lange Zeit diente Marketing Unternehmen vor allem dazu, ihre Produkte und Strategien an Konsumenten zu verkaufen. Dank Marketing 4.0 hingegen konzentrieren sich Unternehmen nun aktiv auf die Neukundengewinnung und die Verbesserung des Einkaufserlebnisses.<\/p>\n<p>Wir werden die Entwicklung des Marketings bis heute analysieren; wir haben Marketing 1.0, 2.0, 3.0 durchlaufen und wenden heute Ma\u00dfnahmen der Stufe 4.0 an.<\/p>\n<p>Zun\u00e4chst einmal: Was ist Marketing? Es umfasst alle Ma\u00dfnahmen, die auf vorangegangener Markt- und Wettbewerbsanalyse basieren, um das Konsumverhalten zu verstehen und die effiziente Umsetzung jeder Ma\u00dfnahme und Strategie sicherzustellen. Ziel des Marketings ist es, durch Kommunikation und Vertriebstechniken neue Kunden zu gewinnen und bestehende Kunden zu binden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42432b5 elementor-widget elementor-widget-heading\" data-id=\"42432b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Erfahren Sie mehr \u00fcber die Entwicklung des Marketings<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2b932d12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b932d12\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3c92329\" data-id=\"3c92329\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fd82bd0 elementor-widget elementor-widget-image\" data-id=\"4fd82bd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.canva.com\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"612\" height=\"367\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing1.0.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-22717\" alt=\"Evolution des Marketings\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing1.0.jpg 612w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing1.0-300x180.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing1.0-18x12.jpg 18w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-28b57b08\" data-id=\"28b57b08\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9576376 elementor-widget elementor-widget-heading\" data-id=\"9576376\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing 1.0:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a21afcf elementor-widget elementor-widget-text-editor\" data-id=\"a21afcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die beste Art, Marketing 1.0 zu definieren, ist <em>Produkt, Produkt und Produkt,<\/em> Im Fokus standen der Verkauf des Produkts und die Bekanntmachung seiner Eigenschaften und seines Nutzens, um den Kaufbed\u00fcrfnissen der Verbraucher gerecht zu werden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5661567 elementor-widget elementor-widget-heading\" data-id=\"5661567\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing 2.0:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6213077 elementor-widget elementor-widget-text-editor\" data-id=\"6213077\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mit dem Einzug der Technologien in die H\u00e4nde der Verbraucher verlagerte sich der Fokus des Marketings weniger auf das Produkt selbst, sondern vielmehr auf den Verbraucher; hier besteht das Hauptziel der Unternehmen darin, Kundenloyalit\u00e4t und -zufriedenheit aufzubauen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8ee08c elementor-widget elementor-widget-text-editor\" data-id=\"b8ee08c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bei The Cloud Group bieten wir Folgendes an: <a href=\"https:\/\/thecloud.group\/de\/full-service-digitalmarketingagentur\/\">Marketingdienstleistungen,<\/a> Wenn Sie eine Social-Media-Strategie umsetzen m\u00f6chten, haben wir die Experten, die Ihre Projekte starten k\u00f6nnen.<\/p><p>Produkte erf\u00fcllen nicht mehr nur funktionale Bed\u00fcrfnisse; es besteht auch ein dringender Bedarf, sich von anderen Produkten derselben Kategorie abzuheben, weshalb das Wertversprechen immer wichtiger wird. Mit dieser Entwicklung nutzt Marketing 2.0 IT-Technologien und setzt Werkzeuge und Methoden ein, um Informationen zu verarbeiten und zu verbreiten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-68e2ec73 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68e2ec73\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-29b16e75\" data-id=\"29b16e75\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f6056f5 elementor-widget elementor-widget-image\" data-id=\"4f6056f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"523\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing1-1024x669.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-22685\" alt=\"\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing1-1024x669.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing1-300x196.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing1-768x502.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing1-1536x1004.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing1-2048x1338.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing1-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-93b60fd\" data-id=\"93b60fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce39bee elementor-widget elementor-widget-heading\" data-id=\"ce39bee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing 3.0, die Ankunft von Gr\u00fcn:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d37fc2 elementor-widget elementor-widget-text-editor\" data-id=\"2d37fc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Das Konsumverhalten \u00e4ndert sich stetig, daher muss sich auch das Marketing anpassen und sich seiner Produkte und Dienstleistungen zunehmend bewusst werden. Es geht nicht mehr nur um die Befriedigung von Bed\u00fcrfnissen, sondern auch darum, einen Zweck zu erf\u00fcllen, beispielsweise durch Produkte und Dienstleistungen mit sozialer und \u00f6kologischer Verantwortung. Kunden m\u00f6chten sich mit dem Produkt identifizieren oder bei einem Unternehmen kaufen, das ihre Werte teilt.<\/p><p>F\u00fcr Unternehmen stellt der Konsument heute eine reale Person mit Gef\u00fchlen und Emotionen sowie komplexen Bed\u00fcrfnissen dar, die mit anderen Konsumenten interagiert. Dies erfordert eine regelm\u00e4\u00dfige \u00dcberpr\u00fcfung der Marketingstrategien und -ma\u00dfnahmen, um zu verstehen, was gut l\u00e4uft und wo Verbesserungsbedarf besteht, und um gegebenenfalls einen Notfallplan oder einen Plan zur St\u00e4rkung der Markenreputation zu entwickeln. In dieser \u00c4ra des Marketings kursiert das neue Technologiekonzept \u201cNew Wave\u201d, das auf vier S\u00e4ulen basiert:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8a4bfc9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a4bfc9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1c07062\" data-id=\"1c07062\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3f07a2 elementor-widget elementor-widget-image\" data-id=\"d3f07a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"531\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing2-1024x680.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-22686\" alt=\"\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing2-1024x680.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing2-300x199.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing2-768x510.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing2-1536x1020.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing2-2048x1360.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing2-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0f8aca5\" data-id=\"0f8aca5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55557be elementor-widget elementor-widget-text-editor\" data-id=\"55557be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><ul><li>Computer<\/li><li>G\u00fcnstiger Internetzugang.<\/li><li>Mobiltelefone.<\/li><li>Offene Quellen (soziale Medien)<\/li><\/ul><p>Parallel dazu messen Unternehmen Daten zunehmend einen hohen Wert bei, und der Handel mit gro\u00dfen Datenmengen nimmt Fahrt auf. Dank dieser Ressource wird die Werbung, die Konsumenten angezeigt wird, deutlich pr\u00e4ziser und wirkt mitunter aufdringlich, da sie sehr pers\u00f6nlich erscheint.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-0afc65c elementor-widget elementor-widget-heading\" data-id=\"0afc65c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wir sind bei Marketing 4.0 angekommen.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5978f35 elementor-widget elementor-widget-text-editor\" data-id=\"5978f35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marktforschung und die Erfassung von Browserdaten der Nutzer sind Teil des Marketings 4.0; dies ist ebenfalls Bestandteil des Marketings 4.0. <a href=\"https:\/\/www.iberdrola.com\/innovacion\/que-es-inteligencia-artificial\">KI<\/a> Maschinen, die in der Lage sind, einen Menschen zu verstehen und unsere Verhaltensmuster zu erlernen; ein klares Beispiel daf\u00fcr ist Google, das Mitte 2016 eine \u00c4nderung an seinem Algorithmus vornahm und daraufhin begann, \u2026 <a href=\"https:\/\/www.mkg20.es\/que-es-la-busqueda-semantica-google\/\">semantische Ergebnisse<\/a>.<\/p>\n<p>Heute k\u00f6nnen wir jede beliebige Suche bei Google durchf\u00fchren und erhalten nicht nur eine Liste von Ergebnissen, sondern auch eine exakte Antwort auf unsere Frage.<\/p>\n<p>Wir sind \u00fcberzeugt, dass sich das Marketing stetig weiterentwickeln wird und dass wir im Laufe der Jahre weitere wichtige Indikatoren gewinnen werden, die unsere Ma\u00dfnahmen und Strategien bestimmen. Dies wird immer so sein, da die Anspr\u00fcche der Konsumenten t\u00e4glich steigen und ihre individuellen Vorlieben und komplexen Bed\u00fcrfnisse immer komplexer werden. Um Ihnen das Verst\u00e4ndnis der verschiedenen Phasen des Marketings zu erleichtern, haben wir eine kleine Vergleichstabelle beigef\u00fcgt. Marketing 4.0 haben wir nicht ber\u00fccksichtigt, da sich diese Phase noch in der Implementierungsphase befindet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-395e5acb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"395e5acb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9775eb8\" data-id=\"9775eb8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9604c7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9604c7f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-18a8e6a\" data-id=\"18a8e6a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cb2c61 elementor-widget elementor-widget-spacer\" data-id=\"4cb2c61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d65f05 elementor-widget elementor-widget-text-editor\" data-id=\"9d65f05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bei The Cloud Group bieten wir Folgendes an: <a href=\"https:\/\/thecloud.group\/de\/sem-positionierung\/\">Verwaltung Ihrer Kampagnen<\/a> in Google Ads, wodurch f\u00fcr Sie 100% vorteilhafte Ergebnisse gew\u00e4hrleistet werden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-85147a1\" data-id=\"85147a1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84af3cc elementor-widget elementor-widget-video\" data-id=\"84af3cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=B1mx6rI1RjU&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a769b elementor-widget elementor-widget-heading\" data-id=\"49a769b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/thecloud.group\/de\/full-service-digitalmarketingagentur\/\">Bringen Sie Ihr Unternehmen auf die n\u00e4chste Stufe! Hier<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Evoluci\u00f3n del marketing: Del 1.0 al 4.0 En los \u00faltimos a\u00f1os las formas de vender utilizando acciones de&nbsp;marketing han tenido muchos cambios de enfoque. Al d\u00eda de hoy nos encontramos con un marketing 4.0, una forma de vender que tiene como objetivo aumentar las ventas para las empresas a trav\u00e9s de la colaboraci\u00f3n con los [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":22717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[791],"class_list":["post-22683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-evolucion-del-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Evoluci\u00f3n del Marketing | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/de\/evolution-des-marketings\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evoluci\u00f3n del Marketing\" \/>\n<meta property=\"og:description\" content=\"Evoluci\u00f3n del marketing: Del 1.0 al 4.0 En los \u00faltimos a\u00f1os las formas de vender utilizando acciones de&nbsp;marketing han tenido muchos cambios de enfoque. 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