{"id":18193,"date":"2021-12-29T01:00:00","date_gmt":"2021-12-29T01:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=18193"},"modified":"2026-06-12T01:40:15","modified_gmt":"2026-06-12T01:40:15","slug":"tipps-zur-optimierung-fur-googles-bert","status":"publish","type":"post","link":"https:\/\/thecloud.group\/de\/tips-para-optimizar-para-el-bert-de-google\/","title":{"rendered":"Tipps zur Optimierung f\u00fcr Google BERT"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"18193\" class=\"elementor elementor-18193\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-376e7ba3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"376e7ba3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-282dfd6e\" data-id=\"282dfd6e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f031e5a elementor-widget elementor-widget-image\" data-id=\"1f031e5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/logo-pd8scx7e21qrxkwrdlcuh7c8eeq4vmzqsjri81k6ps.png\" title=\"Logo\" alt=\"Logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6cb5a9a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cb5a9a0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-13ae91dd\" data-id=\"13ae91dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-18a53d0b\" data-id=\"18a53d0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5afb5859 elementor-widget elementor-widget-heading\" data-id=\"5afb5859\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Tipps zur Optimierung f\u00fcr Google BERT<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-395a2c18\" data-id=\"395a2c18\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a6d2174 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6d2174\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3f865388\" data-id=\"3f865388\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-496c9107\" data-id=\"496c9107\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-632a6465\" data-id=\"632a6465\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2293a1de\" data-id=\"2293a1de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f9856da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f9856da\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12b89ad8\" data-id=\"12b89ad8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32209c27 elementor-widget elementor-widget-text-editor\" data-id=\"32209c27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Google BERT oder einfach <a href=\"https:\/\/dxmedia.net\/algoritmo-bert-google\/\">BERT<\/a> (ein Akronym f\u00fcr Bidirectional Encoding Representations from Transformers) ist ein Deep-Learning-Algorithmus, der Suchmaschinen-Robotern hilft, W\u00f6rter im Zusammenhang mit dem Kontext der anderen in einer Suchanfrage verwendeten W\u00f6rter zu verarbeiten, anstatt in ihrer individuellen Reihenfolge.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">BERT erleichtert das Verst\u00e4ndnis von Suchabsicht, Kontext und sprachlichen Nuancen und verbessert so letztendlich das gesamte Nutzererlebnis bei der Durchf\u00fchrung einer Google-Suche.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-30fd7bef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30fd7bef\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-826ab8a\" data-id=\"826ab8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de26435 elementor-widget elementor-widget-heading\" data-id=\"de26435\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Und wie funktioniert BERT?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0161678 elementor-widget elementor-widget-text-editor\" data-id=\"0161678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Ein Beispiel f\u00fcr die Funktionsweise von BERT ist, dass Pr\u00e4positionen wie \u00abfor\u00bb und \u00abby\u00bb an Bedeutung gewinnen und Google dadurch relevantere Ergebnisse zu einer Suchanfrage liefern kann.<\/span><\/p><p><span style=\"font-weight: 400\">Ein weiterer Fall liegt vor, wenn bestimmte W\u00f6rter je nach Kontext ihre Bedeutung \u00e4ndern. Beispielsweise bezieht sich das Wort \u00abErk\u00e4ltung\u00bb in der Suchanfrage \u00abWie man sich eine Erk\u00e4ltung einf\u00e4ngt\u00bb in diesem Kontext auf eine bestimmte Erkrankung (der oberen Atemwege).\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Vor der Einf\u00fchrung von BERT enthielten die Suchergebnisse Inhalte zum Thema Angeln und Fische. Nach dem Update ber\u00fccksichtigte der Suchalgorithmus das Wort \u00abkalt\u00bb und lieferte dadurch relevantere Ergebnisse.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-54308f1a\" data-id=\"54308f1a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37ae2ba9 elementor-widget elementor-widget-image\" data-id=\"37ae2ba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"501\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google-1024x641.gif\" class=\"elementor-animation-hang attachment-large size-large wp-image-18201\" alt=\"\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google-1024x641.gif 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google-300x188.gif 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google-768x481.gif 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google-1536x962.gif 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google-2048x1282.gif 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google-18x12.gif 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7178df4 elementor-widget elementor-widget-heading\" data-id=\"7178df4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00f6glichkeiten zur Optimierung Ihrer Inhalte f\u00fcr BERT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d0d773 elementor-widget elementor-widget-text-editor\" data-id=\"6d0d773\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Die Einf\u00fchrung von BERT wirft die Frage auf, wie sich dies auf die Suchmaschinenoptimierung auswirkt.<\/span><a href=\"https:\/\/thecloud.group\/de\/was-ist-ein-seo-berater-und-welche-aufgaben-ubernimmt-er\/\"><span style=\"font-weight: 400\">Kann ein SEO-Berater Inhalte f\u00fcr BERT optimieren?<\/span><\/a><span style=\"font-weight: 400\">?\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Danny Sullivan, ein Google-Sprecher, erkl\u00e4rte in einem Tweet: \u00abBei BERT gibt es nichts zu optimieren.\u00bb Er f\u00fcgte hinzu, dass BERT die grundlegenden Mechanismen der Inhaltsbewertung durch Google nicht ver\u00e4ndere. Stattdessen betonte er, dass ein Berater <a href=\"https:\/\/www.eleconomista.es\/diccionario-de-economia\/seo-search-engine-optimization\">SEO<\/a> Man kann den Inhalt einfach f\u00fcr die Nutzer optimieren, was im Grunde dasselbe ist.<\/span><\/p><p><span style=\"font-weight: 400\">Hier sind vier M\u00f6glichkeiten, wie ein SEO-Berater Inhalte weiter optimieren kann, damit BERT sie besser mit Suchanfragen abgleichen kann:\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-441d2fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"441d2fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bfe2f8f\" data-id=\"bfe2f8f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ef0754 elementor-widget elementor-widget-image\" data-id=\"7ef0754\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google2-1024x683.gif\" class=\"elementor-animation-hang attachment-large size-large wp-image-18202\" alt=\"\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google2-1024x683.gif 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google2-300x200.gif 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google2-768x512.gif 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google2-1536x1024.gif 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google2-2048x1366.gif 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google2-18x12.gif 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-70efc71\" data-id=\"70efc71\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75e41d7 elementor-widget elementor-widget-heading\" data-id=\"75e41d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Schreibe Inhalte f\u00fcr Menschen, nicht f\u00fcr Bots.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e19339 elementor-widget elementor-widget-text-editor\" data-id=\"8e19339\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Ein SEO-Berater sollte niemals das Wesentliche der Content-Erstellung aus den Augen verlieren: wertvolle Inhalte mit substanziellen Informationen anzubieten, die die Zielgruppe ansprechen. BERT hilft Suchmaschinen-Bots dabei, die von Nutzern eingegebenen Fragen zu verstehen.<\/span><\/p><p><span style=\"font-weight: 400\">Auf diese Weise sollten die Ziel-Keywords nat\u00fcrlich wirken und nicht durch grammatikalisch falsche Formulierungen, nur um die Keywords im Text unterzubringen, oder in irgendeiner Weise bombastisch, verschachtelt oder f\u00fcr die Zielgruppe unverst\u00e4ndlich sein.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-61690e7 elementor-widget elementor-widget-heading\" data-id=\"61690e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Kenne deine Zielgruppe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69db2b8 elementor-widget elementor-widget-text-editor\" data-id=\"69db2b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Der Schl\u00fcssel zu relevanten Inhalten liegt darin, die Bed\u00fcrfnisse und W\u00fcnsche Ihrer Zielgruppe zu verstehen. Keyword-Tools sind zwar sehr hilfreich, aber es ist viel besser, in die Welt Ihrer Zielgruppe einzutauchen und mehr \u00fcber sie zu erfahren: Was sind ihre Priorit\u00e4ten? Welche Fragen stellen sie typischerweise? Wie k\u00f6nnten Sie ihr Leben vereinfachen?\u00a0<\/p><p>Lesen oder h\u00f6ren Sie ihre Gespr\u00e4che in sozialen Medien, Online-Foren usw. Befragen Sie sie direkt in Umfragen. Wichtig ist, tiefer zu verstehen, wer sie sind und was sie brauchen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9bf5315 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9bf5315\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-eb93f7a\" data-id=\"eb93f7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9f5679 elementor-widget elementor-widget-heading\" data-id=\"d9f5679\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Vereinfachen Sie Ihre Sprache.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d77b030 elementor-widget elementor-widget-text-editor\" data-id=\"d77b030\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Eine \u00fcberm\u00e4\u00dfig formale, technische und pomp\u00f6se Sprache spricht nicht jeden an. Deshalb ist eine einfache Sprache f\u00fcr die Inhaltsoptimierung entscheidend.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Verwenden Sie einen lockeren, nat\u00fcrlichen Ton. Sprechen Sie umgangssprachlich und verwenden Sie gebr\u00e4uchliche W\u00f6rter. F\u00fcr die Suchmaschinenoptimierung (SEO) sollten Sie Keywords verwenden, die inhaltlich mit Ihrem Suchbegriff verwandt sind. Wenn Sie beispielsweise \u00abden besten Madrider Eintopf\u00bb suchen, k\u00f6nnten Sie Keywords wie \u00abMadrider Essen\u00bb, \u00abMadrid\u00bb und \u00abRestaurants in Madrid\u00bb verwenden.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fba79d1\" data-id=\"fba79d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f40ecba elementor-widget elementor-widget-image\" data-id=\"f40ecba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google1-1024x683.gif\" class=\"elementor-animation-hang attachment-large size-large wp-image-18203\" alt=\"\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google1-1024x683.gif 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google1-300x200.gif 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google1-768x512.gif 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google1-1536x1024.gif 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google1-2048x1365.gif 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google1-18x12.gif 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-48dfed7c elementor-widget elementor-widget-heading\" data-id=\"48dfed7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Vergessen Sie nicht die Onpage-SEO.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71a30851 elementor-widget elementor-widget-text-editor\" data-id=\"71a30851\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Zus\u00e4tzlich zu all den oben genannten Punkten ist es auch wichtig, an den grundlegenden Elementen der Onpage-SEO zu arbeiten:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Idealerweise sollten Titel weniger als 60 Zeichen lang sein.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Meta-Beschreibungen sollten weniger als 160 Zeichen umfassen und einen Handlungsaufruf enthalten.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Die H1- und H2-Tags sollten beschreibend sein und die Ziel-Keywords enthalten.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">URL-Strukturen sollten mit Schl\u00fcsselw\u00f6rtern individuell angepasst und nicht generisch sein (z. B. https:\/\/lamejorpizza.com\/pizza-gordita-siciliana-borde-de-queso im Gegensatz zu https:\/\/lamejorpizza.com\/?p=123).\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Bilder und Videos sollten au\u00dferdem mit ALT-Text, einem beschreibenden Titel und einer angemessenen Dateigr\u00f6\u00dfe optimiert werden. <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e44a0ed elementor-widget elementor-widget-text-editor\" data-id=\"e44a0ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/thecloud.group\/de\/kontakt\/\"><b>Es ist Zeit, Ihr Unternehmen zu ver\u00e4ndern! Registrieren Sie sich hier.<\/b><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d5253e elementor-widget elementor-widget-text-editor\" data-id=\"2d5253e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\"><a href=\"https:\/\/thecloud.group\/de\/\">Die Cloud-Gruppe<\/a> Wir verstehen die Bed\u00fcrfnisse Ihres Unternehmens oder Ihrer Organisation. Deshalb bieten wir Ihnen durch eine professionelle SEO-Beratung (SEO 100%) maximale Unterst\u00fctzung bei der Erreichung Ihrer Markenziele.<\/span><a href=\"https:\/\/thecloud.group\/de\/seo-beratung\/\"><span style=\"font-weight: 400\">Sie k\u00f6nnen jetzt beginnen.<\/span><\/a><span style=\"font-weight: 400\">? <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Tips para optimizar para el BERT de Google Google BERT, o simplemente BERT (siglas en ingl\u00e9s de Representaciones Codificadoras Bidireccionales a partir de Transformadores), es un algoritmo de aprendizaje a profundidad que ayuda a los robots del motor de b\u00fasqueda a procesar las palabras en relaci\u00f3n con el contexto del resto de palabras utilizadas en [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":18201,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[862],"tags":[798,896,880],"class_list":["post-18193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-founder-notes","tag-inteligencia-artificial","tag-producto-digital","tag-transformacion-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tips para optimizar para el BERT de Google | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/de\/tipps-zur-optimierung-fur-googles-bert\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" 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