{"id":15806,"date":"2021-06-09T11:08:00","date_gmt":"2021-06-09T11:08:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=15806"},"modified":"2021-11-02T14:06:45","modified_gmt":"2021-11-02T14:06:45","slug":"was-ist-storytelling-und-wie-lasst-es-sich-im-marketing-anwenden","status":"publish","type":"post","link":"https:\/\/thecloud.group\/de\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\/","title":{"rendered":"Storytelling: Wie l\u00e4sst es sich im Marketing anwenden?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15806\" class=\"elementor elementor-15806\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25a415c4 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25a415c4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78309fdf\" data-id=\"78309fdf\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4433b60c elementor-widget elementor-widget-image\" data-id=\"4433b60c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/LogoHor-osf66wqrs0q6z5scsi4c0cpaz4hmv3cdo16ybda1og.png\" title=\"Bildlogo The Cloud Group\" alt=\"Die Cloud Group ist eine Unternehmensholding mit Fokus auf die globale digitale Transformation.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5ad53d6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ad53d6b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-47ef8309\" data-id=\"47ef8309\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d8df2bd\" data-id=\"d8df2bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-723e2ea elementor-widget elementor-widget-heading\" data-id=\"723e2ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/thecloud.group\/de\/was-ist-storytelling-und-wie-lasst-es-sich-im-marketing-anwenden\/\">Storytelling: Wie l\u00e4sst es sich im Marketing anwenden?<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-189f5268\" data-id=\"189f5268\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-77b8d9c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77b8d9c5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-58c03c50\" data-id=\"58c03c50\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-27e93b05\" data-id=\"27e93b05\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3f4d47a7\" data-id=\"3f4d47a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-28d9fe07\" data-id=\"28d9fe07\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c020e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c020e5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e460a7e\" data-id=\"e460a7e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee372cc elementor-widget elementor-widget-heading\" data-id=\"ee372cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b><span style=\"font-size:14.0pt;,sans-serif\">Was ist das? <i>Geschichtenerz\u00e4hlen <\/i>Und wie l\u00e4sst sich das im Marketing anwenden?<\/span><\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f71123a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f71123a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71fba816\" data-id=\"71fba816\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fa0b9ac elementor-widget elementor-widget-text-editor\" data-id=\"7fa0b9ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Zun\u00e4chst einmal: Was ist Storytelling? Es ist die Technik, eine Geschichte zu erz\u00e4hlen, um eine tiefere Verbindung zum Nutzer herzustellen. Ziel ist es, die Emotionen der Menschen anzusprechen, um Vertrauen und Loyalit\u00e4t aufzubauen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1aa39339 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1aa39339\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-27be0dd7\" data-id=\"27be0dd7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5871bf8b elementor-widget elementor-widget-text-editor\" data-id=\"5871bf8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die Art des Geschichtenerz\u00e4hlens, die wir anwenden, h\u00e4ngt von der Geschichte ab, die wir erz\u00e4hlen wollen, um die Botschaft zu untermauern, die wir vermitteln m\u00f6chten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f468ba3 elementor-widget elementor-widget-text-editor\" data-id=\"4f468ba3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Fiktion: Sowohl die Geschichte als auch die Figuren entstehen in unserer Fantasie und sind nicht real; wir erschaffen die Geschichte von Grund auf mit dem Ziel, eine bestimmte Botschaft zu vermitteln.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-142b12c elementor-widget elementor-widget-text-editor\" data-id=\"142b12c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Historisch: Dies ist die h\u00e4ufigste Art von Storytelling. Hierbei kann es sich um eine Geschichte \u00fcber allgemeine Ereignisse oder die Geschichte der Marke selbst handeln. Es eignet sich hervorragend, um die Entwicklung der Marke nachzuvollziehen, die Bindung zu treuen Kunden zu st\u00e4rken, die von Anfang an dabei waren, und neuen Kunden die Geschichte des Unternehmens n\u00e4herzubringen.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-691d003 elementor-widget elementor-widget-text-editor\" data-id=\"691d003\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Konsumszenarien: Diese Art von Werbung ist in Fernsehspots sehr verbreitet, auch wenn sie nicht immer die Realit\u00e4t exakt abbildet. Die Idee ist, durch eine Geschichte, in der sich der Konsument beim Konsum unseres Produkts wiedererkennt, eine Verbindung zum Nutzer herzustellen. Wenn wir beispielsweise eine Limonadenmarke verkaufen, k\u00f6nnten wir die Geschichte einer Gruppe von Freunden erz\u00e4hlen, die diese Limonade am Strand trinken und den Sonnenuntergang genie\u00dfen.<p class=\"MsoListParagraph\" style=\"margin-left: -7.1pt;\">\u00a0<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-253f243b\" data-id=\"253f243b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35076165 elementor-widget elementor-widget-image\" data-id=\"35076165\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/green-chameleon-s9CC2SKySJM-unsplash-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-15832\" alt=\"Storytelling im Marketing\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/green-chameleon-s9CC2SKySJM-unsplash-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/green-chameleon-s9CC2SKySJM-unsplash-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/green-chameleon-s9CC2SKySJM-unsplash-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/green-chameleon-s9CC2SKySJM-unsplash-1536x1024.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/green-chameleon-s9CC2SKySJM-unsplash-2048x1365.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/green-chameleon-s9CC2SKySJM-unsplash-16x12.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7520aba4 elementor-widget elementor-widget-text-editor\" data-id=\"7520aba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Werteorientierte Werbung: Dies ist der effektivste Ansatz, um mit dem Nutzer in Kontakt zu treten, denn gut umgesetzt, vermittelt sie die Vision und Mission der Marke auf emotionale und direkte Weise. Dabei wird eine Geschichte erz\u00e4hlt, die die Markenwerte widerspiegelt, mit dem Ziel, dass der K\u00e4ufer die Marke mit den Werten des Protagonisten der Geschichte assoziiert.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-498c81 elementor-widget elementor-widget-heading\" data-id=\"498c81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tipps f\u00fcr einen guten Geschichtenerz\u00e4hler<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cba0d22 elementor-widget elementor-widget-text-editor\" data-id=\"5cba0d22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Und nachdem du die Theorie gelernt hast, wirst du dich fragen: Wie fange ich an, ein guter Mensch zu werden? <em>Erz\u00e4hler<\/em>?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5de85f30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5de85f30\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-72c37d8\" data-id=\"72c37d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-484f9699 elementor-widget elementor-widget-image\" data-id=\"484f9699\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/patrick-tomasso-Oaqk7qqNh_c-unsplash-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-15833\" alt=\"Erz\u00e4hlstruktur\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/patrick-tomasso-Oaqk7qqNh_c-unsplash-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/patrick-tomasso-Oaqk7qqNh_c-unsplash-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/patrick-tomasso-Oaqk7qqNh_c-unsplash-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/patrick-tomasso-Oaqk7qqNh_c-unsplash-1536x1024.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/patrick-tomasso-Oaqk7qqNh_c-unsplash-2048x1365.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/patrick-tomasso-Oaqk7qqNh_c-unsplash-16x12.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edb5e39 elementor-widget elementor-widget-image\" data-id=\"edb5e39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"626\" height=\"417\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/texto-narracion-escrito-maquina-escribir-retro_132358-4179.jpg\" class=\"elementor-animation-float attachment-medium_large size-medium_large wp-image-15836\" alt=\"Storytelling-Marketing\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/texto-narracion-escrito-maquina-escribir-retro_132358-4179.jpg 626w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/texto-narracion-escrito-maquina-escribir-retro_132358-4179-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/texto-narracion-escrito-maquina-escribir-retro_132358-4179-16x12.jpg 16w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1354100e\" data-id=\"1354100e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c4efcab elementor-widget elementor-widget-text-editor\" data-id=\"5c4efcab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Haben Sie etwas zu sagen. Konzentrieren Sie sich nicht zuerst auf die Form und dann auf den Inhalt; das Wichtigste ist, eine Geschichte zu erz\u00e4hlen. Geschichten ohne Substanz sind nicht erfolgreich.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a8b107b elementor-widget elementor-widget-text-editor\" data-id=\"2a8b107b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Legen Sie Ihre elektronischen Ger\u00e4te beiseite. Sie k\u00f6nnen spazieren gehen, Ihre Lieblingszeitschrift lesen, sich in einem W\u00f6rterbuch verlieren\u2026 aber tun Sie es. <em>Scrollen <\/em>Instagram schenkt dir selten mehr als ein paar lange, verschwendete Minuten.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dbcf62 elementor-widget elementor-widget-text-editor\" data-id=\"2dbcf62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Beobachten Sie genau. Sie m\u00fcssen Ihre Umgebung aufmerksam betrachten, denn die unerwartetste Person oder der unerwartetste Gegenstand wird Ihnen eine spannende Geschichte erz\u00e4hlen. Eine belebte Bar, ein Friseursalon, ein Baumarkt oder Ihre Metzgerei um die Ecke sind allesamt gute Ausgangspunkte.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86c53eb elementor-widget elementor-widget-text-editor\" data-id=\"86c53eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Sobald man die Geschichte hat, ist es an der Zeit, sie zu strukturieren.<em>Geschichtenerz\u00e4hlen<\/em> In <a href=\"https:\/\/thecloud.group\/de\/agencia-de-marketing-digital-integral\/\">Marketing<\/a> Sie sind meist kurz und b\u00fcndig, daher ben\u00f6tigen Sie eine gute Struktur f\u00fcr Ihre Geschichte. F\u00fchren Sie den Leser von Punkt X zu Punkt Y; es ist entscheidend, dass Ihre Geschichte einen Anfang und ein Ende hat. Ihre Geschichte entfaltet sich entlang der Linie zwischen diesen beiden Punkten und sollte pr\u00e4gnant, aber wirkungsvoll erz\u00e4hlt werden.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8abccc8 elementor-widget elementor-widget-text-editor\" data-id=\"8abccc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Positive Gef\u00fchle. Gute Emotionen vermitteln immer mehr als negative, und selbst wenn Ihre Geschichte einen Konflikt beinhaltet, ist es sehr wichtig, dass die abschlie\u00dfende Botschaft zumindest hoffnungsvoll ist, insbesondere wenn Ihre Geschichte dramatisch ist.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e59a47f elementor-widget elementor-widget-text-editor\" data-id=\"e59a47f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Charaktertiefe ist entscheidend. Ein einfacher, unauff\u00e4lliger Charakter findet keine Verbindung zum Nutzer; entwickeln Sie f\u00fcr jeden Charakter eine Hintergrundgeschichte mit seinen St\u00e4rken und Schw\u00e4chen, damit sich der Konsument in ihm wiedererkennen kann.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a421a59 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a421a59\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ee622c5\" data-id=\"1ee622c5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d07e14 elementor-widget elementor-widget-text-editor\" data-id=\"4d07e14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wir von The Cloud Group w\u00fcrden uns freuen, all dieses Wissen f\u00fcr Ihre Marke einzusetzen; Sie m\u00fcssen uns lediglich <a href=\"https:\/\/thecloud.group\/de\/kontakt\/\">Kontaktieren Sie uns<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Informationen zu Storytelling-Ma\u00dfnahmen im Marketing<\/p>","protected":false},"author":1,"featured_media":15817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[726,723,725,724],"class_list":["post-15806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-agencia-de-marketing","tag-marketing","tag-social-media","tag-storytelling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Storytelling \u00bfC\u00f3mo aplicarlo en el Marketing? | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/de\/was-ist-storytelling-und-wie-lasst-es-sich-im-marketing-anwenden\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Storytelling \u00bfC\u00f3mo aplicarlo en el Marketing?\" \/>\n<meta property=\"og:description\" content=\"Informaci\u00f3n relacionada con acciones de storytelling en el marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecloud.group\/de\/was-ist-storytelling-und-wie-lasst-es-sich-im-marketing-anwenden\/\" \/>\n<meta property=\"og:site_name\" content=\"The Cloud Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thecloudgroupglobal\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-09T11:08:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-02T14:06:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/florian-klauer-mk7D-4UCfmg-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1745\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#\\\/schema\\\/person\\\/96af9c910256c8762bee808ba76fc3b3\"},\"headline\":\"Storytelling \u00bfC\u00f3mo aplicarlo en el Marketing?\",\"datePublished\":\"2021-06-09T11:08:00+00:00\",\"dateModified\":\"2021-11-02T14:06:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\\\/\"},\"wordCount\":650,\"publisher\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/florian-klauer-mk7D-4UCfmg-unsplash-scaled.jpg\",\"keywords\":[\"agencia de marketing\",\"marketing\",\"social media\",\"storytelling\"],\"articleSection\":[\"Sin categor\u00eda\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\\\/\",\"url\":\"https:\\\/\\\/thecloud.group\\\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\\\/\",\"name\":\"Storytelling \u00bfC\u00f3mo aplicarlo en el Marketing? | The Cloud Group\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/florian-klauer-mk7D-4UCfmg-unsplash-scaled.jpg\",\"datePublished\":\"2021-06-09T11:08:00+00:00\",\"dateModified\":\"2021-11-02T14:06:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thecloud.group\\\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/florian-klauer-mk7D-4UCfmg-unsplash-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/florian-klauer-mk7D-4UCfmg-unsplash-scaled.jpg\",\"width\":1745,\"height\":2560,\"caption\":\"M\u00e1quina de escribir, acciones de storytelling en el marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thecloud.group\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Storytelling \u00bfC\u00f3mo aplicarlo en el Marketing?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#website\",\"url\":\"https:\\\/\\\/thecloud.group\\\/\",\"name\":\"The Cloud Group\",\"description\":\"|\u00a0Holding Internacional de Servicios\",\"publisher\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thecloud.group\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#organization\",\"name\":\"The Cloud Group - Holding International de Servicios\",\"url\":\"https:\\\/\\\/thecloud.group\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/logoSmallFirmaCorreo.png\",\"contentUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/logoSmallFirmaCorreo.png\",\"width\":300,\"height\":190,\"caption\":\"The Cloud Group - Holding International de Servicios\"},\"image\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/thecloudgroupglobal\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#\\\/schema\\\/person\\\/96af9c910256c8762bee808ba76fc3b3\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4907ac288f1c97f319a5c5097e9024eb489ee94179b3b92b6fa7716b303cdc86?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4907ac288f1c97f319a5c5097e9024eb489ee94179b3b92b6fa7716b303cdc86?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4907ac288f1c97f319a5c5097e9024eb489ee94179b3b92b6fa7716b303cdc86?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/thecloud.group\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Storytelling: Wie l\u00e4sst es sich im Marketing anwenden? | The Cloud Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thecloud.group\/de\/was-ist-storytelling-und-wie-lasst-es-sich-im-marketing-anwenden\/","og_locale":"de_DE","og_type":"article","og_title":"Storytelling \u00bfC\u00f3mo aplicarlo en el Marketing?","og_description":"Informaci\u00f3n relacionada con acciones de storytelling en el marketing","og_url":"https:\/\/thecloud.group\/de\/was-ist-storytelling-und-wie-lasst-es-sich-im-marketing-anwenden\/","og_site_name":"The Cloud Group","article_publisher":"https:\/\/www.facebook.com\/thecloudgroupglobal","article_published_time":"2021-06-09T11:08:00+00:00","article_modified_time":"2021-11-02T14:06:45+00:00","og_image":[{"width":1745,"height":2560,"url":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/florian-klauer-mk7D-4UCfmg-unsplash-scaled.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"admin","Gesch\u00e4tzte Lesezeit":"3\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thecloud.group\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\/#article","isPartOf":{"@id":"https:\/\/thecloud.group\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\/"},"author":{"name":"admin","@id":"https:\/\/thecloud.group\/#\/schema\/person\/96af9c910256c8762bee808ba76fc3b3"},"headline":"Storytelling \u00bfC\u00f3mo aplicarlo en el Marketing?","datePublished":"2021-06-09T11:08:00+00:00","dateModified":"2021-11-02T14:06:45+00:00","mainEntityOfPage":{"@id":"https:\/\/thecloud.group\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\/"},"wordCount":650,"publisher":{"@id":"https:\/\/thecloud.group\/#organization"},"image":{"@id":"https:\/\/thecloud.group\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/florian-klauer-mk7D-4UCfmg-unsplash-scaled.jpg","keywords":["agencia de marketing","marketing","social media","storytelling"],"articleSection":["Sin categor\u00eda"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/thecloud.group\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\/","url":"https:\/\/thecloud.group\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\/","name":"Storytelling: Wie l\u00e4sst es sich im Marketing anwenden? | The Cloud Group","isPartOf":{"@id":"https:\/\/thecloud.group\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thecloud.group\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\/#primaryimage"},"image":{"@id":"https:\/\/thecloud.group\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/florian-klauer-mk7D-4UCfmg-unsplash-scaled.jpg","datePublished":"2021-06-09T11:08:00+00:00","dateModified":"2021-11-02T14:06:45+00:00","breadcrumb":{"@id":"https:\/\/thecloud.group\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thecloud.group\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/thecloud.group\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\/#primaryimage","url":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/florian-klauer-mk7D-4UCfmg-unsplash-scaled.jpg","contentUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/florian-klauer-mk7D-4UCfmg-unsplash-scaled.jpg","width":1745,"height":2560,"caption":"M\u00e1quina de escribir, acciones de storytelling en el marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/thecloud.group\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thecloud.group\/"},{"@type":"ListItem","position":2,"name":"Storytelling \u00bfC\u00f3mo aplicarlo en el Marketing?"}]},{"@type":"WebSite","@id":"https:\/\/thecloud.group\/#website","url":"https:\/\/thecloud.group\/","name":"Die Cloud-Gruppe","description":"| International Services Holding","publisher":{"@id":"https:\/\/thecloud.group\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thecloud.group\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/thecloud.group\/#organization","name":"The Cloud Group \u2013 Internationale Dienstleistungsholding","url":"https:\/\/thecloud.group\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/thecloud.group\/#\/schema\/logo\/image\/","url":"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoSmallFirmaCorreo.png","contentUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoSmallFirmaCorreo.png","width":300,"height":190,"caption":"The Cloud Group - Holding International de Servicios"},"image":{"@id":"https:\/\/thecloud.group\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thecloudgroupglobal"]},{"@type":"Person","@id":"https:\/\/thecloud.group\/#\/schema\/person\/96af9c910256c8762bee808ba76fc3b3","name":"Administrator","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/4907ac288f1c97f319a5c5097e9024eb489ee94179b3b92b6fa7716b303cdc86?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4907ac288f1c97f319a5c5097e9024eb489ee94179b3b92b6fa7716b303cdc86?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4907ac288f1c97f319a5c5097e9024eb489ee94179b3b92b6fa7716b303cdc86?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/thecloud.group"]}]}},"_links":{"self":[{"href":"https:\/\/thecloud.group\/de\/wp-json\/wp\/v2\/posts\/15806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecloud.group\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecloud.group\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecloud.group\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecloud.group\/de\/wp-json\/wp\/v2\/comments?post=15806"}],"version-history":[{"count":36,"href":"https:\/\/thecloud.group\/de\/wp-json\/wp\/v2\/posts\/15806\/revisions"}],"predecessor-version":[{"id":15908,"href":"https:\/\/thecloud.group\/de\/wp-json\/wp\/v2\/posts\/15806\/revisions\/15908"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thecloud.group\/de\/wp-json\/wp\/v2\/media\/15817"}],"wp:attachment":[{"href":"https:\/\/thecloud.group\/de\/wp-json\/wp\/v2\/media?parent=15806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecloud.group\/de\/wp-json\/wp\/v2\/categories?post=15806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecloud.group\/de\/wp-json\/wp\/v2\/tags?post=15806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}