{"id":15094,"date":"2021-01-18T09:00:00","date_gmt":"2021-01-18T09:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=15094"},"modified":"2021-01-17T21:11:40","modified_gmt":"2021-01-17T21:11:40","slug":"seo-und-sem-was-unterscheidet-die-beiden-positionierungsstrategien","status":"publish","type":"post","link":"https:\/\/thecloud.group\/de\/seo-y-sem-que-diferencia-a-ambos-posicionamientos\/","title":{"rendered":"SEO und SEM: Was unterscheidet die beiden?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15094\" class=\"elementor elementor-15094\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c6bb1ee elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c6bb1ee\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e62f27e\" data-id=\"e62f27e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f01ed25 elementor-widget elementor-widget-image\" data-id=\"1f01ed25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/LogoHor-osf66wqrs0q6z5scsi4c0cpaz4hmv3cdo16ybda1og.png\" title=\"Bildlogo The Cloud Group\" alt=\"Die Cloud Group ist eine Unternehmensholding mit Fokus auf die globale digitale Transformation.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4f6daf02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f6daf02\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-93e29af\" data-id=\"93e29af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-bfe4023\" data-id=\"bfe4023\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71a29963 elementor-widget elementor-widget-heading\" data-id=\"71a29963\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Softwareentwicklung: Die Herausforderungen, denen sie sich heute gegen\u00fcbersieht<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-36820c79\" data-id=\"36820c79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-750efdf9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"750efdf9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2afdc1d7\" data-id=\"2afdc1d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3dee7cfc\" data-id=\"3dee7cfc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-5a056d78\" data-id=\"5a056d78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-79adde52\" data-id=\"79adde52\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2dcbcfb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2dcbcfb7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62bfa844\" data-id=\"62bfa844\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-404bb1b elementor-widget elementor-widget-text-editor\" data-id=\"404bb1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sie haben wahrscheinlich schon von Positionierung geh\u00f6rt. <a href=\"https:\/\/thecloud.group\/de\/posicionamiento-seo-en-madrid-como-funciona\/\">SEO<\/a> y <a href=\"https:\/\/thecloud.group\/de\/sem-positionierung-7-vorteile-fur-ihr-unternehmen\/\">SEM<\/a> Das deckt einen grundlegenden Bereich des Online-Marketings ab. Aber wissen Sie, was die beiden Bereiche unterscheidet? Wenn Sie mehr dar\u00fcber erfahren m\u00f6chten, lesen Sie weiter, denn wir erkl\u00e4ren es Ihnen. Neben der Definition von SEM und SEO m\u00f6chten wir Ihnen auch zeigen, wie Sie diese Techniken im Offline-Marketing anwenden, um mit all Ihren digitalen Strategien erfolgreich zu sein. Sind Sie bereit?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2170f399 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2170f399\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7b1c2cfa\" data-id=\"7b1c2cfa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e929823 elementor-widget elementor-widget-heading\" data-id=\"4e929823\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Was versteht man unter SEO?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a6ad796 elementor-widget elementor-widget-text-editor\" data-id=\"4a6ad796\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wenn Sie Ihre Website in den Suchergebnissen ganz oben platzieren m\u00f6chten (also als erstes oder unter den ersten Ergebnissen), m\u00fcssen Sie sich mit SEO auseinandersetzen. SEO steht f\u00fcr Suchmaschinenoptimierung und ist eine grundlegende Strategie, um die Sichtbarkeit einer Website in den organischen Suchergebnissen zu erh\u00f6hen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-673d326c elementor-widget elementor-widget-text-editor\" data-id=\"673d326c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google ist heute die beliebteste Suchmaschine. Zwar gibt es Alternativen, doch niemand konnte sie bisher vom Thron sto\u00dfen. Sie ist die am weitesten verbreitete Suchmaschine, und ein hohes Ranking in den Suchergebnissen f\u00fcr relevante Keywords garantiert kontinuierlichen Website-Traffic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d65d360 elementor-widget elementor-widget-heading\" data-id=\"d65d360\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Was versteht man unter SEM?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4af3be3 elementor-widget elementor-widget-text-editor\" data-id=\"4af3be3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Suchmaschinenmarketing (SEM) hingegen konzentriert sich auf die Optimierung einer Website, um den Website-Traffic durch Suchmaschinenwerbung zu maximieren. Anders ausgedr\u00fcckt: SEM ist die bezahlte Werbekomponente von Suchmaschinen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-869e913 elementor-widget elementor-widget-text-editor\" data-id=\"869e913\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mit anderen Worten: Der Werbetreibende zahlt jedes Mal, wenn ein Nutzer auf eine Anzeige klickt, und erh\u00e4lt im Gegenzug die erste Position in den Suchergebnissen, die f\u00fcr diese Art von Kampagne reserviert ist.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7ea5dcde\" data-id=\"7ea5dcde\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cfe3e12 elementor-widget elementor-widget-image\" data-id=\"4cfe3e12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"633\" height=\"950\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo2.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-15097\" alt=\"SEO und SEM, einige Unterschiede\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo2.jpg 633w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo2-200x300.jpg 200w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo2-8x12.jpg 8w\" sizes=\"(max-width: 633px) 100vw, 633px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ad73a2e elementor-widget elementor-widget-heading\" data-id=\"3ad73a2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zusammenfassend l\u00e4sst sich also sagen: Worin besteht der Unterschied zwischen SEO- und SEM-Positionierung?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2495a16b elementor-widget elementor-widget-text-editor\" data-id=\"2495a16b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wie wir gesehen haben, zielen sowohl SEO als auch SEM darauf ab, das Ranking einer Website in Suchmaschinen (wie Google) zu optimieren. Die Unterschiede liegen in der Art und Weise, wie dieses Ranking erreicht wird, und in anderen Faktoren, wie zum Beispiel:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75d9a810 elementor-widget elementor-widget-heading\" data-id=\"75d9a810\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-433176b9 elementor-widget elementor-widget-text-editor\" data-id=\"433176b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Die Anzahl der Schl\u00fcsselw\u00f6rter ist begrenzt.<\/li><li>Die Finanzierung erfolgt durch Optimierungsarbeiten (Gehalt eines Experten, externe Agentur oder SEO).<\/li><li>Am wichtigsten ist, dass mittel- und langfristig Ergebnisse erzielt werden.<\/li><li>Mehrere Studien haben gezeigt, dass die Klickrate (CTR) unterhalb der f\u00fcnften Position unter 51 % liegt, was die Optimierungsbem\u00fchungen erheblich beeintr\u00e4chtigt. Das Erreichen der zweiten Seite ist praktisch bedeutungslos, da nur 11 % der Nutzer \u00fcber die erste Seite hinausgehen.<\/li><li>Sie sollten auf Originalit\u00e4t, L\u00e4nge, Qualit\u00e4t und Relevanz achten.<\/li><li>Es gibt keine gr\u00f6\u00dferen Schwankungen in der Position innerhalb der Ergebnisrangliste.<\/li><li>Ergebnisse k\u00f6nnen nicht garantiert werden.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5443c9ea elementor-widget elementor-widget-heading\" data-id=\"5443c9ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a69fc90 elementor-widget elementor-widget-text-editor\" data-id=\"3a69fc90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Die Anzahl der Schl\u00fcsselw\u00f6rter ist unbegrenzt.<\/li><li>Sie k\u00f6nnen f\u00fcr Besuche (bei Google, Bing und anderen) und Kampagnenmanagement (Bezahlung von Fachkr\u00e4ften, externen Agenturen oder SEM) bezahlen.<\/li><li>Die Ergebnisse k\u00f6nnen nahezu sofort erzielt und bei Bedarf im Laufe der Zeit erweitert werden.<\/li><li>Bei Werbesystemen wie AdWords l\u00e4sst sich eine hohe Klickrate f\u00fcr die ersten vier Suchergebnisse erzielen. Diese Ergebnisse werden zuerst angezeigt und k\u00f6nnen Werte von \u00fcber 101.000 Klicks, bis zu 301.000 Klicks, erreichen.<\/li><li>Die Position kann konstant sein.<\/li><li>Garantierte Ergebnisse, abh\u00e4ngig vom Wettbewerb um die ausgew\u00e4hlten Keywords.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-37efb4f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37efb4f0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-622d0422\" data-id=\"622d0422\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a56ec42 elementor-widget elementor-widget-heading\" data-id=\"2a56ec42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wie lassen sich SEO- und SEM-Strategie kombinieren?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-502059fd elementor-widget elementor-widget-text-editor\" data-id=\"502059fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gerade zu Beginn einer Selbstst\u00e4ndigkeit ist es unerl\u00e4sslich, SEO- und SEM-Strategien so fr\u00fch wie m\u00f6glich umzusetzen. Je mehr Zeit Sie investieren, desto schneller werden Sie Erfolge sehen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6bb7da elementor-widget elementor-widget-text-editor\" data-id=\"a6bb7da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Je nach Budget f\u00e4llt das Ergebnis in beiden F\u00e4llen gr\u00f6\u00dfer oder kleiner aus.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43ad68d elementor-widget elementor-widget-text-editor\" data-id=\"43ad68d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wenn Sie sich eine SEO-Agentur oder einen SEO-Experten leisten k\u00f6nnen, werden Sie sehen, dass mit der <a href=\"https:\/\/rockcontent.com\/es\/blog\/estrategia-de-marketing-de-contenidos\/#:~:text=En%20s%C3%AD%2C%20%C2%BFqu%C3%A9%20es%20una,y%20los%20resultados%20que%20brindan.\">Content-Strategien, die <\/a>Entwickeln Sie eine Strategie, und Sie werden gute Ergebnisse erzielen. Dasselbe gilt f\u00fcr Suchmaschinenmarketing (SEM). Eine Digitalagentur, die SEO und SEM versteht, wei\u00df, wie man erfolgreiche Kampagnen durchf\u00fchrt, um die gesteckten Ziele zu erreichen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-483c2cad\" data-id=\"483c2cad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ef94a6b elementor-widget elementor-widget-image\" data-id=\"5ef94a6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"535\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo1.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-15096\" alt=\"SEO und SEM\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo1.jpg 950w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo1-300x201.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo1-768x513.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo1-16x12.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6a5c88 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6a5c88\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e54ee6c\" data-id=\"6e54ee6c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11dc62c elementor-widget elementor-widget-text-editor\" data-id=\"11dc62c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Erfahren Sie mehr dar\u00fcber, wie <a href=\"https:\/\/thecloud.group\/de\/professionelle-online-positionierung\/\">Die Cloud-Gruppe<\/a> Diese Strategien k\u00f6nnen Ihnen helfen, Ihre Marke zu positionieren. Vergessen Sie nicht, auch andere interessante Artikel in unserem Blog zu lesen. <a href=\"https:\/\/thecloud.group\/de\/blog\/\">Blog<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Desarrollo de software: Los desaf\u00edos que enfrenta hoy De seguro has o\u00eddo hablar sobre el posicionamiento SEO y SEM el cual abarca un campo fundamental del marketing online. Pero, \u00bfconoces qu\u00e9 diferencia el uno del otro? Si deseas obtener m\u00e1s informaci\u00f3n sobre cada uno de ellos, contin\u00faa leyendo porque a continuaci\u00f3n te lo vamos a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SEO y SEM: \u00bfQu\u00e9 diferencia a ambos posicionamientos? | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/de\/seo-und-sem-was-unterscheidet-die-beiden-positionierungsstrategien\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO y SEM: \u00bfQu\u00e9 diferencia a ambos posicionamientos?\" \/>\n<meta property=\"og:description\" content=\"Desarrollo de software: Los desaf\u00edos que enfrenta hoy De seguro has o\u00eddo hablar sobre el posicionamiento SEO y SEM el cual abarca un campo fundamental del marketing online. Pero, \u00bfconoces qu\u00e9 diferencia el uno del otro? 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