{"id":14725,"date":"2021-01-08T17:34:53","date_gmt":"2021-01-08T17:34:53","guid":{"rendered":"https:\/\/thecloud.group\/?p=14725"},"modified":"2021-01-11T13:53:11","modified_gmt":"2021-01-11T13:53:11","slug":"marketing-digital-5-estrategias-exitosas-para-2021","status":"publish","type":"post","link":"https:\/\/thecloud.group\/de\/marketing-digital-5-estrategias-exitosas-para-2021\/","title":{"rendered":"Marketing digital: 5 estrategias exitosas para 2021"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"14725\" class=\"elementor elementor-14725\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56bbbf7b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56bbbf7b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3be25d94\" data-id=\"3be25d94\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-330090a elementor-widget elementor-widget-image\" data-id=\"330090a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/LogoHor-osf66wqrs0q6z5scsi4c0cpaz4hmv3cdo16ybda1og.png\" title=\"Bildlogo The Cloud Group\" alt=\"Die Cloud Group ist eine Unternehmensholding mit Fokus auf die globale digitale Transformation.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7d4ada2d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d4ada2d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6a2008c1\" data-id=\"6a2008c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-21ebc877\" data-id=\"21ebc877\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58516081 elementor-widget elementor-widget-heading\" data-id=\"58516081\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketing digital: 5 estrategias exitosas para 2021<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-67128313\" data-id=\"67128313\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4996c6b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4996c6b0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3eb3870f\" data-id=\"3eb3870f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2d46a887\" data-id=\"2d46a887\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-434b41d1\" data-id=\"434b41d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3ec7ed9f\" data-id=\"3ec7ed9f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6233ee24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6233ee24\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-723ffa22\" data-id=\"723ffa22\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43040bea elementor-widget elementor-widget-text-editor\" data-id=\"43040bea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En el mundo de hoy el marketing digital es fundamental para que cualquier empresa o marca logre sus objetivos de ventas. No solo la competencia es enorme, sino que no basta con hacer publicaciones y esperar a que nuestro p\u00fablico objetivo nos encuentre, hay que tener una estrategia. Por eso hoy queremos compartir contigo cinco de esas estrategias que consideramos son fundamentales para implementar desde ya y a lo largo del 2021. Inicia el a\u00f1o con todo, de forma planificada y organizada para que puedas lograr todos los objetivos que te propongas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-214106c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"214106c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-76ba63aa\" data-id=\"76ba63aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68c29afc elementor-widget elementor-widget-heading\" data-id=\"68c29afc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estrategias de marketing digital para seguir implementando en el 2021<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da47616 elementor-widget elementor-widget-heading\" data-id=\"da47616\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1.\tUtiliza las redes sociales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25b40301 elementor-widget elementor-widget-text-editor\" data-id=\"25b40301\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las redes sociales no se ir\u00e1n a ning\u00fan lado y si todav\u00eda no implementas una estrategia, es momento de comenzar a hacerlo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2071164c elementor-widget elementor-widget-text-editor\" data-id=\"2071164c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comienza por crear tus cuentas si a\u00fan no lo has hecho. Es importante definir qu\u00e9 canales vas a utilizar, qu\u00e9 tipo de contenido compartir\u00e1s en cada uno de ellos y con qu\u00e9 frecuencia publicar\u00e1s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4c4820db\" data-id=\"4c4820db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12729c1b elementor-widget elementor-widget-image\" data-id=\"12729c1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/marketingDigital.png\" class=\"elementor-animation-hang attachment-large size-large wp-image-14731\" alt=\"Marketing digital en 2021\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/marketingDigital.png 950w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/marketingDigital-300x169.png 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/marketingDigital-768x432.png 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/marketingDigital-16x9.png 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-668470e2 elementor-widget elementor-widget-text-editor\" data-id=\"668470e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Antes que nada, deber\u00e1s definir cu\u00e1l es tu audiencia, y para ello puedes desarrollar <a href=\"https:\/\/blog.hubspot.es\/marketing\/que-son-buyer-personas\">buyer personas<\/a>. Es importante saber cu\u00e1l es el p\u00fablico al que te quieres dirigir, el cual tambi\u00e9n variar\u00e1 dependiendo de las redes que vas a utilizar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48cfec2d elementor-widget elementor-widget-heading\" data-id=\"48cfec2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2.\tCrea contenidos para tu blog<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b598a31 elementor-widget elementor-widget-text-editor\" data-id=\"7b598a31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Esta es otra estrategia que seguiremos viendo en 2021 y va de la mano con Search Engine Optimization (SEO). Adem\u00e1s, permiten que tu marca se conozca, trabajar link building y mantener el sitio web constantemente actualizado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a8ef86d elementor-widget elementor-widget-text-editor\" data-id=\"7a8ef86d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una estrategia de marketing de contenidos es necesaria si quieres comenzar a competir por rankings en buscadores con palabras clave relacionadas a tu nicho.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78c185bd elementor-widget elementor-widget-heading\" data-id=\"78c185bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3.\tCreaci\u00f3n de tutoriales en video<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61a0753a elementor-widget elementor-widget-text-editor\" data-id=\"61a0753a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Puedes plantearte crear un canal de YouTube en donde puedas compartir tutoriales y contenido en formato audiovisual. El contenido en video tiene m\u00e1s probabilidad de ser compartido y los tutoriales, como pueden ayudar a las personas a resolver problemas que le surgen en su vida, son muy buscados y apreciados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36494a41 elementor-widget elementor-widget-heading\" data-id=\"36494a41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4.\tPublicidad pagada<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e4d722e elementor-widget elementor-widget-text-editor\" data-id=\"1e4d722e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A trav\u00e9s de SEO y de compartir contenido de utilidad podemos lograr muchas cosas, pero si de verdad quieres crecer en el 2021 tienes que invertir en publicidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f9ccce elementor-widget elementor-widget-text-editor\" data-id=\"7f9ccce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Crea una estrategia de anuncios en tus diferentes redes sociales. Hoy en d\u00eda los ads son bastante accesibles econ\u00f3micamente y te permite segmentar a los usuarios para llegarles justo a quienes deseas mostrarles tus productos y\/o servicios.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac4f97c elementor-widget elementor-widget-heading\" data-id=\"ac4f97c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5.\tNewsletter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-204c94c7 elementor-widget elementor-widget-text-editor\" data-id=\"204c94c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El email marketing todav\u00eda es una de las herramientas m\u00e1s \u00fatiles y eficientes en el marketing digital. Es especialmente eficiente si haces una estrategia con objetivos bien planteados, un buen copy, manejo de asunto, click to action y todos los elementos que permiten que un correo electr\u00f3nico sea exitoso.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52edaf7 elementor-widget elementor-widget-text-editor\" data-id=\"52edaf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En 2021 el email marketing, y con ello el uso de newsletters promocionales, no se ir\u00e1 a ning\u00fan lado. Plant\u00e9ate iniciar una campa\u00f1a de correos que combinen promociones con contenido de utilidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93040e1 elementor-widget elementor-widget-heading\" data-id=\"93040e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfPor qu\u00e9 es importante el marketing digital en una empresa?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14f70ce7 elementor-widget elementor-widget-text-editor\" data-id=\"14f70ce7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Desde hace un tiempo el departamento de marketing de cualquier empresa se ha vuelto cada vez m\u00e1s importante porque las marcas han entendido lo crucial que es implementar acciones de publicidad, mercadeo, promoci\u00f3n y m\u00e1s para darse a conocer y obtener clientes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-984ca4b elementor-widget elementor-widget-text-editor\" data-id=\"984ca4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Adem\u00e1s, hoy en d\u00eda no se trata solamente del marketing en off sino el marketing online, las redes sociales, los ads, videos, emails y todo este mundo digital.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c81d3f elementor-widget elementor-widget-text-editor\" data-id=\"9c81d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El \u00e1rea del marketing es vital para el \u00e9xito de una empresa en la actualidad y tambi\u00e9n para su existencia. Sin el marketing no podemos conocer cu\u00e1l es nuestro consumidor, qu\u00e9 es lo que quiere y qu\u00e9 busca y si tenemos c\u00f3mo ayudarlo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1a240080 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a240080\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-39545a01\" data-id=\"39545a01\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28f06790 elementor-widget elementor-widget-heading\" data-id=\"28f06790\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El plan de marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26b38a33 elementor-widget elementor-widget-text-editor\" data-id=\"26b38a33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una parte esencial del marketing es el plan de marketing. Se trata de un documento escrito en el que se coloca de forma sistem\u00e1tica y organizada la estructura, definici\u00f3n y objetivos a cumplir en un per\u00edodo de tiempo determinado y cu\u00e1les son las acciones que se requieren para lograr dichos objetivos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35d36f0c elementor-widget elementor-widget-text-editor\" data-id=\"35d36f0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Este documento tambi\u00e9n explica la situaci\u00f3n interna y externa de la empresa, el an\u00e1lisis de esa informaci\u00f3n recopilada y estrategias a seguir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d87d848 elementor-widget elementor-widget-text-editor\" data-id=\"d87d848\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Adem\u00e1s, un plan de marketing ayuda a:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b527e5 elementor-widget elementor-widget-text-editor\" data-id=\"0b527e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Captar nuevos clientes.<\/li><li>Creaci\u00f3n de marca.<\/li><li>Fidelizaci\u00f3n de clientes.<\/li><li>Aumento de facturaci\u00f3n.<\/li><li>Incremento de la participaci\u00f3n en el mercado.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1c0cef93\" data-id=\"1c0cef93\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16ade58b elementor-widget elementor-widget-image\" data-id=\"16ade58b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/marketingDigitalEstrategias.png\" class=\"elementor-animation-hang attachment-large size-large wp-image-14735\" alt=\"Marketing digital junto al email marketing\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/marketingDigitalEstrategias.png 950w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/marketingDigitalEstrategias-300x200.png 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/marketingDigitalEstrategias-768x512.png 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/marketingDigitalEstrategias-16x12.png 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f289ad5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f289ad5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11a6e1e\" data-id=\"11a6e1e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13ae621 elementor-widget elementor-widget-text-editor\" data-id=\"13ae621\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Como puedes ver, es muy importante establecer un plan de acci\u00f3n de marketing digital y estas estrategias que te presentamos en este art\u00edculo te servir\u00e1n para el 2021. Si necesitas apoyo para comenzar, <a href=\"https:\/\/thecloud.group\/de\/kontakt\/\">contacta hoy a The Cloud Group<\/a> donde tenemos un excelente equipo de profesionales del marketing digital listos para acompa\u00f1arte en tu trayecto. No olvides tambi\u00e9n leer otros art\u00edculos de inter\u00e9s en nuestros <a href=\"https:\/\/thecloud.group\/de\/blog\/\">Blog<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Marketing digital: 5 estrategias exitosas para 2021 En el mundo de hoy el marketing digital es fundamental para que cualquier empresa o marca logre sus objetivos de ventas. No solo la competencia es enorme, sino que no basta con hacer publicaciones y esperar a que nuestro p\u00fablico objetivo nos encuentre, hay que tener una estrategia. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14731,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing digital: 5 estrategias exitosas para 2021 | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/de\/marketing-digital-5-estrategias-exitosas-para-2021\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing digital: 5 estrategias exitosas para 2021\" \/>\n<meta property=\"og:description\" content=\"Marketing digital: 5 estrategias exitosas para 2021 En el mundo de hoy el marketing digital es fundamental para que cualquier empresa o marca logre sus objetivos de ventas. 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estrategias exitosas para 2021 | The Cloud Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thecloud.group\/de\/marketing-digital-5-estrategias-exitosas-para-2021\/","og_locale":"de_DE","og_type":"article","og_title":"Marketing digital: 5 estrategias exitosas para 2021","og_description":"Marketing digital: 5 estrategias exitosas para 2021 En el mundo de hoy el marketing digital es fundamental para que cualquier empresa o marca logre sus objetivos de ventas. No solo la competencia es enorme, sino que no basta con hacer publicaciones y esperar a que nuestro p\u00fablico objetivo nos encuentre, hay que tener una estrategia. 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