{"id":11838,"date":"2020-11-18T10:00:00","date_gmt":"2020-11-18T10:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=11838"},"modified":"2020-12-10T16:18:26","modified_gmt":"2020-12-10T16:18:26","slug":"marketing-digital-que-necesito-saber","status":"publish","type":"post","link":"https:\/\/thecloud.group\/de\/marketing-digital-que-necesito-saber\/","title":{"rendered":"Marketing digital: \u00bfqu\u00e9 necesito saber sobre esta actividad?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11838\" class=\"elementor elementor-11838\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-527ec9cd elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"527ec9cd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2202977b\" data-id=\"2202977b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39ff9f8c elementor-widget elementor-widget-image\" data-id=\"39ff9f8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/LogoHor-osf66wqrs0q6z5scsi4c0cpaz4hmv3cdo16ybda1og.png\" title=\"Bildlogo The Cloud Group\" alt=\"Die Cloud Group ist eine Unternehmensholding mit Fokus auf die globale digitale Transformation.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-439c7801 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"439c7801\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-76f0c5d\" data-id=\"76f0c5d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3d0e65a6\" data-id=\"3d0e65a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9dd7cdc elementor-widget elementor-widget-heading\" data-id=\"9dd7cdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketing digital: \u00bfqu\u00e9 necesito saber sobre esta actividad?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-33b57825\" data-id=\"33b57825\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4d8c0ded elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d8c0ded\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2e46dc98\" data-id=\"2e46dc98\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-d0689f6\" data-id=\"d0689f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-66f3b701\" data-id=\"66f3b701\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-605ff011\" data-id=\"605ff011\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e482629 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e482629\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4feb785a\" data-id=\"4feb785a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4412c06e elementor-widget elementor-widget-text-editor\" data-id=\"4412c06e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Was ist digitales Marketing eigentlich? Man kann es als alle Ma\u00dfnahmen und Strategien definieren, die \u00fcber digitale Kan\u00e4le umgesetzt werden, um neue Kunden zu gewinnen oder ein Produkt bzw. eine Dienstleistung zu bewerben. Zu diesen virtuellen Kan\u00e4len geh\u00f6ren Websites, Blogs, soziale Medien, Videos, Werbung und vieles mehr. Es handelt sich um eine Disziplin, die Techniken aus der Offline-Welt in die Online-Welt \u00fcbertr\u00e4gt. Ein besonderes Merkmal ist dabei die Unmittelbarkeit und die enormen M\u00f6glichkeiten, die das Internet bietet, um ein Unternehmen oder eine Marke zu st\u00e4rken.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-459e0c09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"459e0c09\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-200918a5\" data-id=\"200918a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dc7ebf3 elementor-widget elementor-widget-heading\" data-id=\"4dc7ebf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfCu\u00e1les son los elementos del marketing digital?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43aa9f48 elementor-widget elementor-widget-text-editor\" data-id=\"43aa9f48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Adem\u00e1s de las redes sociales como parte fundamental del marketing digital, hay otros elementos igualmente relevantes para tomar en consideraci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3299cc9c elementor-widget elementor-widget-text-editor\" data-id=\"3299cc9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El social media marketing permitir\u00e1 incrementar la presencia del negocio en internet a trav\u00e9s de las diversas redes sociales que existen. De esta manera, los seguidores podr\u00e1n estar al d\u00eda de lo \u00faltimo de la empresa y conectar con la marca desde un punto de vista m\u00e1s cercano.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f86fb18 elementor-widget elementor-widget-text-editor\" data-id=\"f86fb18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El content marketing o marketing de contenidos es otro elemento que forma parte de todo lo que es el marketing digital. Hoy en d\u00eda se trata de algo fundamental especialmente si se desea realizar una estrategia de posicionamiento SEO (Search Engine Optimization).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-24c6359\" data-id=\"24c6359\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b16202e elementor-widget elementor-widget-image\" data-id=\"7b16202e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/10\/marketingDigital.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-11840\" alt=\"Digitales Marketing\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/10\/marketingDigital.jpg 950w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/10\/marketingDigital-300x225.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/10\/marketingDigital-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-203fb93c elementor-widget elementor-widget-text-editor\" data-id=\"203fb93c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Con el paso del tiempo el contenido ha ido ganando m\u00e1s peso dentro de las estrategias de marketing. Como cada vez es m\u00e1s y m\u00e1s importante llegarle exactamente al target deseado, el contenido es uno de los protagonistas hoy en d\u00eda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fd28c3 elementor-widget elementor-widget-text-editor\" data-id=\"0fd28c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Otra raz\u00f3n es porque los consumidores tienen acceso a much\u00edsimo contenido las 24 horas del d\u00eda, los 7 d\u00edas de la semana, todo el a\u00f1o. Esto ha tra\u00eddo como resultado la necesidad de ofrecer contenidos atractivos, actualizados, relevantes y de alta calidad para una p\u00e1gina web o blog.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b5855b elementor-widget elementor-widget-text-editor\" data-id=\"8b5855b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El marketing de contenidos se utiliza para ayudar a incrementar el tr\u00e1fico web, el engagement y el posicionamiento SEO, que son fundamentales en la conversi\u00f3n de leads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de277d0 elementor-widget elementor-widget-heading\" data-id=\"de277d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Posicionamiento en buscadores<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb927a elementor-widget elementor-widget-text-editor\" data-id=\"3fb927a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00bfQui\u00e9n no quiere aparecer hoy en d\u00eda entre los primeros resultados de Google? Podr\u00edamos decir que pr\u00e1cticamente todo el mundo. Es una competencia dura y dif\u00edcil de lograr, m\u00e1s no imposible. Sucede que alcanzar una alta visibilidad en los resultados de b\u00fasqueda puede ayudar a una empresa incrementar sus ventas sustancialmente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-069d4f2 elementor-widget elementor-widget-text-editor\" data-id=\"069d4f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para que todo funcione de la mejor forma posible es menester vincular la estrategia de marketing de contenidos con la de posicionamiento SEO. El SEO se trata de estrategias que ayudan a conseguir un buen posicionamiento org\u00e1nico. El SEM es en ingl\u00e9s Search Engine Marketing y tambi\u00e9n forma parte del marketing digital.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5142dc elementor-widget elementor-widget-text-editor\" data-id=\"c5142dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El SEM se refiere a las acciones que se llevan a cabo para alcanzar un posicionamiento pago. Esto es posible mediante campa\u00f1as de publicidad, enlaces patrocinados, display, Google Shopping y m\u00e1s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e294e5f elementor-widget elementor-widget-heading\" data-id=\"e294e5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PR digital<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7280837 elementor-widget elementor-widget-text-editor\" data-id=\"7280837\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>PR Digital es otra estrategia que forma parte del marketing digital. Por medio de ella podemos masificar la informaci\u00f3n de la empresa para poder influir en las decisiones de consumo de sus productos y servicios. Es una suerte de fusi\u00f3n del content marketing con las relaciones p\u00fablicas a trav\u00e9s de las redes sociales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f1628c elementor-widget elementor-widget-heading\" data-id=\"3f1628c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">E-Mail-Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f7bedc elementor-widget elementor-widget-text-editor\" data-id=\"9f7bedc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Se dice que el email marketing es la estrategia de marketing digital m\u00e1s eficiente hoy en d\u00eda, a pesar de las redes sociales, anuncios, y cualquier plataforma que haya salido al mercado online. Permite colocar directo en las manos de los consumidores contenido e informaci\u00f3n de su inter\u00e9s y a un clic de una potencial compra. Permite, de esta manera, un alto retorno de la inversi\u00f3n con m\u00ednimos gastos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-55d1d815 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55d1d815\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7b0d85e9\" data-id=\"7b0d85e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-769ec5a0 elementor-widget elementor-widget-heading\" data-id=\"769ec5a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfPor qu\u00e9 tu empresa necesita hacer marketing digital?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5983f8c9 elementor-widget elementor-widget-text-editor\" data-id=\"5983f8c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creemos que una sabia decisi\u00f3n hoy en d\u00eda para cualquier empresa que desee crecer y mantenerse relevante es realizar estrategias de marketing digital. No necesariamente tiene que hacerlas todas, pero s\u00ed debe tener una m\u00ednima presencia en internet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3adc1ca elementor-widget elementor-widget-text-editor\" data-id=\"3adc1ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Algunas de las razones para adentrarse en el mundo del marketing digital son:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac5e5c8 elementor-widget elementor-widget-text-editor\" data-id=\"2ac5e5c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>La inversi\u00f3n es menor en comparaci\u00f3n con el marketing tradicional<\/li><li>Puedes controlar campa\u00f1as de publicidad en tiempo real<\/li><li>Existe la capacidad de medici\u00f3n de todas las acciones que realices<\/li><li>Segmentaci\u00f3n de mercado<\/li><li>Tienes la oportunidad de testear antes de invertir altas sumas<\/li><li>Hay un mayor feedback de parte del consumidor<\/li><li>Puedes comunicarte con el cliente de forma inmediata<\/li><li>Generas mayor confianza de parte de los consumidores<\/li><li>Sin l\u00edmites geogr\u00e1ficos ni de horarios<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7d1ec40a\" data-id=\"7d1ec40a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f792ddb elementor-widget elementor-widget-image\" data-id=\"6f792ddb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/10\/marketingDigitalMadrid.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-11845\" alt=\"Marketing digital Madrid\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/10\/marketingDigitalMadrid.jpg 950w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/10\/marketingDigitalMadrid-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/10\/marketingDigitalMadrid-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-50c4f416 elementor-widget elementor-widget-text-editor\" data-id=\"50c4f416\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si deseas leer otros art\u00edculos de inter\u00e9s, te invitamos a pasar por <a href=\"https:\/\/thecloud.group\/de\/blog\/\">unser Blog<\/a>. Desde <a href=\"https:\/\/thecloud.group\/de\/\">Die Cloud-Gruppe<\/a> estamos listos para apoyarte en tu estrategia de marketing digital y con muchos otros servicios complementarios. \u00a1Te esperamos!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c4f5641 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c4f5641\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c71d0e0\" data-id=\"6c71d0e0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Was ist digitales Marketing eigentlich? Man kann es als alle Ma\u00dfnahmen und Strategien definieren, die \u00fcber digitale Kan\u00e4le umgesetzt werden, um neue Kunden zu gewinnen oder ein Produkt bzw. eine Dienstleistung zu bewerben. Zu diesen virtuellen Kan\u00e4len geh\u00f6ren Websites, Blogs, soziale Medien, Videos, Werbung und vieles mehr. Es handelt sich um eine Disziplin, die Techniken aus der Offline-Welt in die Online-Welt \u00fcbertr\u00e4gt. Ein besonderes Merkmal ist dabei die Unmittelbarkeit und die enormen M\u00f6glichkeiten, die das Internet bietet, um ein Unternehmen oder eine Marke zu st\u00e4rken.<\/p>","protected":false},"author":1,"featured_media":11840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[162],"tags":[],"class_list":["post-11838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing digital: \u00bfqu\u00e9 necesito saber sobre esta actividad? | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/de\/marketing-digital-que-necesito-saber\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing digital: \u00bfqu\u00e9 necesito saber sobre esta actividad?\" \/>\n<meta property=\"og:description\" content=\"En primer lugar, \u00bfqu\u00e9 es el marketing digital? 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