{"id":11838,"date":"2020-11-18T10:00:00","date_gmt":"2020-11-18T10:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=11838"},"modified":"2026-06-12T01:39:43","modified_gmt":"2026-06-12T01:39:43","slug":"digitales-marketing-was-ich-wissen-muss","status":"publish","type":"post","link":"https:\/\/thecloud.group\/de\/marketing-digital-que-necesito-saber\/","title":{"rendered":"Digitales Marketing: Was muss ich \u00fcber diese Aktivit\u00e4t wissen?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11838\" class=\"elementor elementor-11838\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-527ec9cd elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"527ec9cd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2202977b\" data-id=\"2202977b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39ff9f8c elementor-widget elementor-widget-image\" data-id=\"39ff9f8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/LogoHor-osf66wqrs0q6z5scsi4c0cpaz4hmv3cdo16ybda1og.png\" title=\"Bildlogo The Cloud Group\" alt=\"Die Cloud Group ist eine Unternehmensholding mit Fokus auf die globale digitale Transformation.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-439c7801 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"439c7801\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-76f0c5d\" data-id=\"76f0c5d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3d0e65a6\" data-id=\"3d0e65a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9dd7cdc elementor-widget elementor-widget-heading\" data-id=\"9dd7cdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Digitales Marketing: Was muss ich \u00fcber diese Aktivit\u00e4t wissen?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-33b57825\" data-id=\"33b57825\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4d8c0ded elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d8c0ded\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2e46dc98\" data-id=\"2e46dc98\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-d0689f6\" data-id=\"d0689f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-66f3b701\" data-id=\"66f3b701\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-605ff011\" data-id=\"605ff011\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e482629 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e482629\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4feb785a\" data-id=\"4feb785a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4412c06e elementor-widget elementor-widget-text-editor\" data-id=\"4412c06e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Was ist digitales Marketing eigentlich? Man kann es als alle Ma\u00dfnahmen und Strategien definieren, die \u00fcber digitale Kan\u00e4le umgesetzt werden, um neue Kunden zu gewinnen oder ein Produkt bzw. eine Dienstleistung zu bewerben. Zu diesen virtuellen Kan\u00e4len geh\u00f6ren Websites, Blogs, soziale Medien, Videos, Werbung und vieles mehr. Es handelt sich um eine Disziplin, die Techniken aus der Offline-Welt in die Online-Welt \u00fcbertr\u00e4gt. Ein besonderes Merkmal ist dabei die Unmittelbarkeit und die enormen M\u00f6glichkeiten, die das Internet bietet, um ein Unternehmen oder eine Marke zu st\u00e4rken.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-459e0c09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"459e0c09\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-200918a5\" data-id=\"200918a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dc7ebf3 elementor-widget elementor-widget-heading\" data-id=\"4dc7ebf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Was sind die Elemente des digitalen Marketings?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43aa9f48 elementor-widget elementor-widget-text-editor\" data-id=\"43aa9f48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Neben Social Media als grundlegendem Bestandteil des digitalen Marketings gibt es weitere, ebenso relevante Elemente zu ber\u00fccksichtigen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3299cc9c elementor-widget elementor-widget-text-editor\" data-id=\"3299cc9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social-Media-Marketing erm\u00f6glicht es Ihnen, die Online-Pr\u00e4senz Ihres Unternehmens \u00fcber die verschiedenen verf\u00fcgbaren sozialen Netzwerke zu steigern. So bleiben Ihre Follower \u00fcber die neuesten Unternehmensnachrichten informiert und k\u00f6nnen eine pers\u00f6nlichere Verbindung zur Marke aufbauen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f86fb18 elementor-widget elementor-widget-text-editor\" data-id=\"f86fb18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Content-Marketing ist ein weiterer Bestandteil des digitalen Marketings. Heutzutage ist es unerl\u00e4sslich, insbesondere wenn man eine SEO-Strategie (Suchmaschinenoptimierung) umsetzen m\u00f6chte.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-24c6359\" data-id=\"24c6359\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b16202e elementor-widget elementor-widget-image\" data-id=\"7b16202e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/10\/marketingDigital.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-11840\" alt=\"Digitales Marketing\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/10\/marketingDigital.jpg 950w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/10\/marketingDigital-300x225.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/10\/marketingDigital-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-203fb93c elementor-widget elementor-widget-text-editor\" data-id=\"203fb93c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Im Laufe der Zeit hat Content in Marketingstrategien immer mehr an Bedeutung gewonnen. Da es zunehmend entscheidend wird, die gew\u00fcnschte Zielgruppe pr\u00e4zise zu erreichen, spielt Content heute eine Schl\u00fcsselrolle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fd28c3 elementor-widget elementor-widget-text-editor\" data-id=\"0fd28c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ein weiterer Grund ist, dass Konsumenten rund um die Uhr und das ganze Jahr \u00fcber Zugriff auf eine riesige Menge an Inhalten haben. Dies hat dazu gef\u00fchrt, dass es notwendig ist, ansprechende, aktuelle, relevante und qualitativ hochwertige Inhalte f\u00fcr Websites oder Blogs anzubieten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b5855b elementor-widget elementor-widget-text-editor\" data-id=\"8b5855b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Content-Marketing wird eingesetzt, um den Web-Traffic, das Engagement und das SEO-Ranking zu steigern, was f\u00fcr die Lead-Konvertierung von grundlegender Bedeutung ist.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de277d0 elementor-widget elementor-widget-heading\" data-id=\"de277d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Suchmaschinenoptimierung<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb927a elementor-widget elementor-widget-text-editor\" data-id=\"3fb927a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wer m\u00f6chte heutzutage nicht unter den Top-Suchergebnissen bei Google erscheinen? Wohl fast jeder. Es ist ein harter Wettbewerb und schwer zu erreichen, aber nicht unm\u00f6glich. Fakt ist: Eine hohe Sichtbarkeit in den Suchergebnissen kann einem Unternehmen helfen, seinen Umsatz deutlich zu steigern.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-069d4f2 elementor-widget elementor-widget-text-editor\" data-id=\"069d4f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Damit alles so effizient wie m\u00f6glich funktioniert, ist es unerl\u00e4sslich, Content-Marketing-Strategie und SEO zu verkn\u00fcpfen. SEO umfasst Strategien, die zu einem guten organischen Suchmaschinenranking beitragen. SEM (Suchmaschinenmarketing) ist ebenfalls Teil des digitalen Marketings.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5142dc elementor-widget elementor-widget-text-editor\" data-id=\"c5142dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SEM bezeichnet Ma\u00dfnahmen, die ergriffen werden, um ein bezahltes Suchmaschinenranking zu erzielen. Dies ist m\u00f6glich durch Werbekampagnen, gesponserte Links, Display-Anzeigen, Google Shopping und mehr.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e294e5f elementor-widget elementor-widget-heading\" data-id=\"e294e5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digitale PR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7280837 elementor-widget elementor-widget-text-editor\" data-id=\"7280837\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digitale PR ist eine weitere Strategie im digitalen Marketing. Sie erm\u00f6glicht es uns, Unternehmensinformationen breit zu streuen und so die Kaufentscheidungen der Verbraucher hinsichtlich der Produkte und Dienstleistungen zu beeinflussen. Es handelt sich dabei um eine Art Verschmelzung von Content-Marketing und \u00d6ffentlichkeitsarbeit \u00fcber soziale Medien.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f1628c elementor-widget elementor-widget-heading\" data-id=\"3f1628c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">E-Mail-Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f7bedc elementor-widget elementor-widget-text-editor\" data-id=\"9f7bedc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>E-Mail-Marketing gilt trotz Social Media, Werbung und aller anderen Online-Plattformen als die effizienteste digitale Marketingstrategie. Es erm\u00f6glicht Ihnen, relevante Inhalte und Informationen direkt an Ihre Kunden zu \u00fcbermitteln \u2013 nur einen Klick vom potenziellen Kauf entfernt. So erzielen Sie einen hohen Return on Investment bei minimalem Aufwand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-55d1d815 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55d1d815\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7b0d85e9\" data-id=\"7b0d85e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-769ec5a0 elementor-widget elementor-widget-heading\" data-id=\"769ec5a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Warum muss Ihr Unternehmen digitales Marketing betreiben?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5983f8c9 elementor-widget elementor-widget-text-editor\" data-id=\"5983f8c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wir sind \u00fcberzeugt, dass die Implementierung digitaler Marketingstrategien f\u00fcr jedes Unternehmen, das heute wachsen und relevant bleiben will, eine kluge Entscheidung ist. Es muss nicht alles abdecken, sollte aber zumindest eine minimale Online-Pr\u00e4senz haben.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3adc1ca elementor-widget elementor-widget-text-editor\" data-id=\"3adc1ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Einige Gr\u00fcnde, sich mit der Welt des digitalen Marketings auseinanderzusetzen, sind:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac5e5c8 elementor-widget elementor-widget-text-editor\" data-id=\"2ac5e5c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Die Investition ist im Vergleich zu traditionellem Marketing geringer.<\/li><li>Sie k\u00f6nnen Werbekampagnen in Echtzeit steuern.<\/li><li>Es ist m\u00f6glich, alle Ihre Handlungen zu messen.<\/li><li>Marktsegmentierung<\/li><li>Sie haben die M\u00f6glichkeit, vor einer Investition gro\u00dfer Summen zu testen.<\/li><li>Es gibt mehr Feedback vom Verbraucher.<\/li><li>Sie k\u00f6nnen den Kunden sofort kontaktieren.<\/li><li>Sie gewinnen gr\u00f6\u00dferes Vertrauen bei den Verbrauchern.<\/li><li>Ohne geografische oder zeitliche Beschr\u00e4nkungen<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7d1ec40a\" data-id=\"7d1ec40a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f792ddb elementor-widget elementor-widget-image\" data-id=\"6f792ddb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/10\/marketingDigitalMadrid.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-11845\" alt=\"Digitales Marketing Madrid\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/10\/marketingDigitalMadrid.jpg 950w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/10\/marketingDigitalMadrid-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/10\/marketingDigitalMadrid-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-50c4f416 elementor-widget elementor-widget-text-editor\" data-id=\"50c4f416\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wenn Sie weitere interessante Artikel lesen m\u00f6chten, besuchen Sie bitte [link to website\/website]. <a href=\"https:\/\/thecloud.group\/de\/blog\/\">unser Blog<\/a>. Aus <a href=\"https:\/\/thecloud.group\/de\/\">Die Cloud-Gruppe<\/a> Wir unterst\u00fctzen Sie gerne bei Ihrer digitalen Marketingstrategie und bieten Ihnen viele weitere erg\u00e4nzende Dienstleistungen an. Wir freuen uns auf Ihre Kontaktaufnahme!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c4f5641 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c4f5641\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c71d0e0\" data-id=\"6c71d0e0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Was ist digitales Marketing eigentlich? Man kann es als alle Ma\u00dfnahmen und Strategien definieren, die \u00fcber digitale Kan\u00e4le umgesetzt werden, um neue Kunden zu gewinnen oder ein Produkt bzw. eine Dienstleistung zu bewerben. Zu diesen virtuellen Kan\u00e4len geh\u00f6ren Websites, Blogs, soziale Medien, Videos, Werbung und vieles mehr. Es handelt sich um eine Disziplin, die Techniken aus der Offline-Welt in die Online-Welt \u00fcbertr\u00e4gt. Ein besonderes Merkmal ist dabei die Unmittelbarkeit und die enormen M\u00f6glichkeiten, die das Internet bietet, um ein Unternehmen oder eine Marke zu st\u00e4rken.<\/p>","protected":false},"author":1,"featured_media":11840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[862],"tags":[896,880],"class_list":["post-11838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-founder-notes","tag-producto-digital","tag-transformacion-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing digital: \u00bfqu\u00e9 necesito saber sobre esta actividad? | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/de\/digitales-marketing-was-ich-wissen-muss\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing digital: \u00bfqu\u00e9 necesito saber sobre esta actividad?\" \/>\n<meta property=\"og:description\" content=\"En primer lugar, \u00bfqu\u00e9 es el marketing digital? 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